Category: Online reputation management
January 20, 2022
What Google’s ‘Helpful Content Update’ Means for Reputation Management
Consumers often hear claims from SEO (search engine optimization) and ORM (online reputation management) providers about what the latest technological tricks they can employ to “guarantee” a clean reputational slate online. They often peddle new…
November 16, 2021
Why You Should Always Invest in Your Publicity
We all know the impact that negative publicity can have on a brand, whether it is your own, or a professional-services brand like a law or consulting firm. Negative information tends to be more clickable,…
October 27, 2021
Identifying and Finessing Reputation Risks for Start-Ups
During a decade-long stretch of speaking with successful leaders seeking online reputation management (and being engaged by many), I’ve observed that the effect of reputational harm can be most acute when it threatens a new…
September 23, 2021
Beverly Hills Bar Association Interviews Shannon Wilkinson, Reputation Communications CEO
The Beverly Hills Bar Association, a nationally recognized major metropolitan bar association, serves the 15,000 + lawyers who live or work on the Westside of Los Angeles County. With 6,000 members, it is the largest…
February 12, 2021
How to Amplify Your Thought Leadership
You hear a lot about thought leadership and content creation these days. What you don’t hear about is how much they have surpassed traditional public relations as a strategy to: Amplify your brand. Build your…
December 24, 2020
When What They Say is True
If what is said online about you or your company is unflattering -- but true -- find an appropriate way to own it.
November 20, 2020
Why Content is King in Reputation Management
Many people seeking online reputation repair hope for an instant, fast tool. For all the bells and whistles that can be promoted in this industry, here is what you need to know. Content is the…
November 20, 2020
Online Reputation Management: An Insider’s Guide
Ever wonder how online reputation repair really works? That is, when it is done right: when it is not outsourced to other countries, or implemented using the kind of tactics that lead to a Wall…