You hear a lot about thought leadership and content creation these days.
What you don’t hear about is how much they have surpassed traditional public relations as a strategy to:
- Amplify your brand.
- Build your credibility.
- Organically attract clients, investors, partners, and influential speaking opportunities.
- Interest the media in interviewing you.
- Establish, reboot or improve your reputation.
In this digital age, establishing yourself as a thought leader entails creating unique, quality online content—like articles, blogs, podcasts or videos—showcasing your expertise, point of view, or commentary. The more intelligent, in-depth and helpful it is, the higher the ranking it will receive online.
When people Google you or the topic you write about, they will find it. That is why content creation is one of the most important reputation management tactics you can take.
When you have a series of top-ranked entries on Google, they counterbalance—or even replace—any third-party content about you that doesn’t contribute to your brand capital.
Once your thought leadership content is published, it can be promoted in dozens of ways. Done monthly or quarterly, you can build a substantial, profitable collection of online information that is not only profitable, but also contributes to your reputation capital.
Don’t have time to create content? Outsource it. We’re here to help. We can amplify it, too. What do you want the world to know about you online? Your thought leadership and content creation will tell the story you want the world to know. Manage the conversation, or else you may not have a voice in it.