Category: Reputation Case Study
March 6, 2013
Dell’s Social Media Turnaround
Coming off a lackluster quarter and a leveraged buyout deal, veteran computer company Dell is undergoing a period of transition. As it moves away from the PC market to focus on its array of business…
February 27, 2013
Case Study: NASCAR’s Danica Patrick
She didn’t win last Sunday’s Daytona 500, but rookie NASCAR driver Danica Patrick attracted the most buzz. Most of that attention focused on how she became the first woman to earn the pole position at…
January 22, 2013
Boeing on the Dreamliner 787: A Case Study
Recent problems with the new Boeing 787 have set back the campaign the leading aircraft manufacturer has been waging to strengthen its reputation. A case study.
January 14, 2013
Whole Foods and “Conscious Capitalism” – A Case Study
Whole Foods founder John Mackey describes his philosophy of “conscious capitalism” in four tenets: higher purpose, stakeholder integration, conscious leadership, and conscious culture and management. Mackey’s philosophy has played a central role in the grocery…
January 3, 2013
Toyota Case Study: A Strong Reputation Is Worth the Expense
Toyota’s recent $1.1 billion settlement of a class-action lawsuit regarding faulty acceleration issues with millions of its vehicles might seem like a major concession, but it will likely help the automaker put a tumultuous period…
December 3, 2012
Sallie Krawcheck’s Powerful Reputation Capital
Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the…
October 15, 2012
Jon Rimmerman’s Free Daily Email Now a $30 Million Business
Jon Rimmerman writes a wry, witty, entertaining daily email extolling the pleasures of wines – recommending some, panning others. “The Pied Piper of Wine” built Garagiste -- a $30 million a year wine sales business…
September 21, 2012
Elon Musk: Deconstructing a Tech Industrialist’s Image
Entrepreneur Elon Musk is a leader in space exploration and founder of the pioneering electric car company Tesla. Yesterday David Brooks explained why Musk represents the best aspect of capitalism. Brooks was inspired by Bloomberg…