Category: Social Media
July 17, 2022
Be Careful with Your Social Media Posts
Way back in 2017, the Harvard Crimson published an article about the college’s reversal of acceptances for at least ten students due to inappropriate social media posts. That trend has since escalated. Social media posts…
July 3, 2021
Public Relations in the Digital Age: What You Need to Know
The Internet has transformed PR. Social media has expanded the channels used to engage with new audiences and build reputations. Related changes include the reduction of print media — magazines and newspapers — and the…
December 11, 2020
During a National Crisis, Mindful Messaging Matters
As we’ve seen during the recent U.S. election and the COVID-19 crisis, it’s important to carefully consider any statements you make regarding hot-button issues. Recent history shows a wide variety of public figures have learned…
September 27, 2019
“Fame Us:” The Push for Social Media Stardom
Just take a look around a crowded train station or a public park and you’ll see people glued to their phones — taking selfies and scrolling through their Instagram feeds. We live in a time…
September 27, 2019
Inside the Social Media Screening Industry
Every day, the career of a celebrity, executive or newly enrolled college student is derailed because of a social media post. It might be one over 10 years old that no longer reflects their views.…
November 26, 2018
How He Built It: Cory Booker, the Social Media Senator
Cory Booker served as Major of Newark, N.J., from 2006 to 2013. We originally published this piece in October 2013, during his race to become the junior U.S. Senator from New Jersey. It highlights how…
June 12, 2018
Roseanne Barr and the High Cost of Social Media Authenticity
Experts generally recommend two approaches to social media: Authenticity: Being true to yourself—airing your true beliefs to the greater community. Most consider this to be the most effective way to engage followers and build an…
December 11, 2017
Social Media Policies Critical Today
The December issue of Security Management magazine features an article by Interfor International COO Don Aviv and me about the importance of social media policies. A few key points: “In 2016, public consumers were nearly twice…