Category: Social Media
November 26, 2018
How He Built It: Cory Booker, the Social Media Senator
Cory Booker served as Major of Newark, N.J., from 2006 to 2013. We originally published this piece in October 2013, during his race to become the junior U.S. Senator from New Jersey. It highlights how…
June 12, 2018
Roseanne Barr and the High Cost of Social Media Authenticity
Experts generally recommend two approaches to social media: Authenticity: Being true to yourself—airing your true beliefs to the greater community. Most consider this to be the most effective way to engage followers and build an…
December 11, 2017
Social Media Policies Critical Today
The December issue of Security Management magazine features an article by Interfor International COO Don Aviv and me about the importance of social media policies. A few key points: “In 2016, public consumers were nearly twice…
December 10, 2017
How to Create Effective Social Media Policies
We originally published this article in 2014, excerpting it from a March 13, 2014 presentation made by Scott L. Vernick, Esq. at the Business Insurance Risk Summit. It was recently cited in the December 2017…
October 15, 2017
Reputation Freefall: The Harvey Weinstein Scandal Spreads
The full impact of film executive Harvey Weinstein’s sexual harassment scandal is yet to be seen. But the collateral reputational damage is spreading to his associates, company, employees and, reportedly, some movie stars. Even a…
October 7, 2017
Social Media History a Major Job Hurdle
Jennifer Preston’s article about Social Intelligence, a year-old firm that provides prospective employers with dossiers of what job candidates have said and done online during the past 7 years, appears in today’s New York Times.
September 26, 2017
Policing in the Digital Age
Many people believe our nation’s law enforcement profession is going through a PR crisis. We agree… and so do our colleagues at The Hetty Group’s Coptics Program. Using conferences, webinars and workshops, Coptics helps police…
September 29, 2016
Social Media Marketing Tips for Artists
Daniel Grant, a business writer for re:sculpt — The International Sculpture Center’s blog — interviewed Shannon Wilkinson, our CEO, about the importance of social media in art marketing. As the art industry expands, social media…