Category: Social Media
August 20, 2016
Policing in the Digital Age: Helping Law Enforcement Engage with a Digital Media Savvy Public
Law enforcement agencies have traditionally been behind the curve with using digital, social media and reputation management tools in their day-to-day operations. To help police departments become more effective in engaging with a digital media…
January 18, 2016
Social Media’s Role in Reputation Management Campaigns
In this Reputation Reboot column we discuss the role social media plays in online reputation management, and explore options for those that don’t have—or don’t want—an active presence on social media.
July 30, 2015
ArtNews, Art in America & the Digitization of the Art World
Two of the most respected magazines in the art world have made headlines by announcing their merger. Art in America, an elegant glossy established in 1913, is merging with ArtNews, established in 1902, which is renowned for…
June 23, 2015
Five Reasons Hillary Is Winning on Social Media
Social media is an important platform for 2016 Presidential candidates. Facebook, Twitter and Instagram matter because they are where 18-24 year olds are getting their news – and communicating with their friends. Women are big…
April 8, 2015
CEOs and Social Media: Tread Carefully
On April 2, The Wall Street Journal published an interview with me: “CEOs Face Reputation Pitfalls If They Avoid Social Media.” It focuses on the dangers social media poses to executives, and on the reasons…
April 3, 2015
Reputation Communications’ CEO Interviewed by Wall Street Journal
The Wall Street Journal has published an interview with Shannon Wilkinson, our founder and CEO. Here are highlights from the article, CEOs Face Reputation Pitfalls If They Avoid Social Media: What are a few of the…
November 10, 2014
Alex from Target: How Anyone Can Become a Viral Sensation
When a photograph of a young Target employee named Alex went viral earlier this month, the teenage cashier demonstrated not only how quickly a person (or a story) can be launched into Internet prominence, but…
October 20, 2014
What It Means to Be Twitter Verified
Twitter first introduced verified accounts back in 2009 as a way to stop celebrity impersonators. Since then, the significance of that blue checkmark has grown and evolved. Let’s take a closer look at this feature,…