I never set out to become an expert witness. In 2019, ten years after founding Reputation Communications, I got an email out of the blue from an attorney looking for someone to evaluate a defamation case. I put together a short proposal, was engaged, and found myself in a field I hadn’t planned on entering. That first case turned out to be the start of something ongoing: since then, while running Reputation Communications, I’ve worked on cases referred from law firms across the country.
I recently wrote about all of this in a piece for PLI Chronicle, the publication of the Practising Law Institute. It covers the full arc of my experience: from that first email, through building a network, navigating case challenges, and marketing an expert witness practice ethically. I also address a topic that’s especially relevant right now: the risks of using AI in expert witness work, including why AI prompts can be discoverable and why case materials shouldn’t be uploaded to AI platforms without real safeguards.
If you’ve ever wondered whether your professional expertise could translate into expert witness work, or you’re already doing this work and want to compare notes, I think you’ll find something useful in it.
Someone Is Telling Your Story Online. It Might Be AI—and It Might Be Wrong. Our Q & A Tells You What to Know.
Q: How has AI changed online reputation management?
AI has fundamentally transformed how people discover information about you. Nearly half (47%) of Google search results now display AI-powered overviews before traditional website links. This means AI systems are increasingly acting as gatekeepers to your reputation, summarizing and presenting information about you before users ever click through to your actual website or profiles. The content you control must now be recognized and valued by AI systems that determine what information reaches your audience.
Q: What is the “AI vacuum problem” and why should I care?
When there’s minimal information about you online, AI systems fill that vacuum by creating what The New York Times calls “Frankenpeople”—AI hallucinations with fake biographical details and mashed-up identities. The AI Incident Database has logged over 3,000 incidents of AI mischaracterizing real people.
Q: Where does AI get its information about me?
AI platforms train on massive datasets from web crawls (like Common Crawl containing billions of web pages), community forums, wikis, and search engine results. This means much of what AI says about you comes from publicly available internet content.
Content Strategy in the AI Era
Q: What’s the difference between traditional SEO and what works in the AI age?
Traditional SEO (search engine optimization) focused on tactics like keyword stuffing and link farming. AI-powered search uses semantic alignment—understanding the context, intent, and relationships between concepts. Modern search systems prioritize content that demonstrates E-E-A-T: expertise, experience, authoritativeness, and trustworthiness. Quality matters more than quantity. As Google states: “Focus on creating people-first content to be successful with Google Search, rather than search engine-first content made primarily to gain search engine rankings.”
Q: Should I use AI to generate content about myself?
AI serves as an excellent editing and proofreading tool, but mass-produced AI content is unlikely to achieve top search rankings. Our research analyzing past client campaigns reveals that well-written, authoritative content created years ago continues to populate top search results and AI summaries, while AI-generated mass content is less effective.
Q: How has AI made reputation repair harder?
Displacing negative media articles, old legal notices, and problematic content now takes significantly longer. AI systems prioritize the credibility of established news sources and official documents, keeping them prominently ranked. This makes reputation repair campaigns more difficult, time-intensive, and expensive to execute successfully.
Threats and Protections
Q: What Are AI-generated smear campaigns?
AI has made orchestrated reputation attacks exponentially easier: dozens of fake social media accounts releasing daily posts to denigrate powerful individuals, fraudulent websites spreading misinformation, and AI-generated deepfake videos showing people appearing to say things they never said. Legal remedies are a quagmire.
Q: Are deepfake videos really a threat to my reputation?
Yes. AI-generated deepfake videos and synthetic media pose growing threats to personal and organizational reputations. These fabricated videos can show you appearing to say or do things you never did, and they’re becoming increasingly difficult to detect. Such content can spread rapidly across social media before it can be debunked, causing lasting damage to credibility and trust. Having a strong, established online presence with verified content provides crucial context when false content emerges.
Q: What personal information about me is at risk online?
Online databases actively mine obscure sources for biographical information using AI programs that continuously scan publicly accessible websites. Your home address, age, family members’ names, and satellite pictures of your home may appear on up to 25 search databases selling this information for as little as $10. This puts your privacy and personal security at risk.
Practical Action Steps
Q: What are the first three things I should do to improve my online reputation?
First, conduct an honest audit: Clear your browser cookies and Google your name to see what the world sees. Check AI platforms too. Count how many of the first 10 Google results you control. Second, claim your digital real estate: Create LinkedIn, Instagram, and X profiles even if you don’t plan to use them actively—these platforms rank highly in search results. Register a Gmail account in your name to access Google’s ecosystem. Third, start a content plan: blog posts, articles, podcasts, or videos that demonstrate your expertise and establish your narrative.
Q: How often should I update my online content?
If the content you oversee is more than a year old, it’s time to update. Professional headshots should be refreshed every two years—personal authenticity is valued both online and offline. Websites using obsolete tech platforms make your brand look out of touch. Create and activate a content plan to publish new material weekly, monthly, or quarterly depending on your goals and resources.
Q: What platforms should I prioritize?
LinkedIn profiles always appear on the first page of Google searches for your name, making it essential even if you don’t use it for networking. Wikipedia, with over 500 million monthly users, is one of the top-ranked sites globally. Facebook, Instagram, and X can appear on your first search page when posted too frequently. For thought leadership, consider modern platforms like Substack for newsletters, podcast hosting, and short-form video on TikTok, YouTube, or LinkedIn—these are how successful influencers across generations amplify their voices.
Q: How long does it take to see results from reputation management efforts?
Every online reputation is different and requires a strategic plan and timetable. It can take up to three months to begin restructuring search results and up to a year to substantially improve them. The less information online about you, the more quickly ORM efforts deliver results. The more prominent and diverse your existing sources, the more complex and time-consuming improvement will be. Patience is essential—there is no fast and easy solution.
Crisis Management
Q: What should I do if I’m facing an orchestrated online attack?
First, have a reputation monitoring system in place (Google Alerts at minimum, or comprehensive systems like Meltwater or Mention). Second, assemble a crisis response team available 24/7 including legal counsel and communication specialists. Third, establish response protocols before a crisis hits. Fourth, never engage with anonymous trolls—their posts are meant to provoke response. Finally, update existing information about you on appropriate platforms rather than responding directly to false accusations. Facts and transparency are the best remedies for disinformation.
Q: Can I sue to have negative content removed?
Online defamation lawsuits constitute a growing area in legal practice, with large awards and settlements underlining how seriously courts view digitally amplified defamation. However, thanks to Section 230 of the Communications Decency Act (passed in 1996 and not updated since), website operators have legal immunity over what is posted on their sites except in cases of clear defamation. The only way to access information about anonymous posters is typically through a court order resulting in a subpoena. Legal action is possible but complex—consult with an attorney specializing in internet and media law.
Q: What’s the biggest mistake executives make regarding online reputation?
Benign neglect. The prevailing reason so many people suffer from online reputation issues is that they’ve never been proactive about managing their online reputations until a crisis forces them to. When that’s the case, it takes far longer to establish a strong profile than if one had been in place from the start. In the age of the “portfolio economy” where everyone faces more competition than ever, waiting until you need reputation management is waiting too long.
For Business Leaders
Q: How can CEO missteps damage organizational reputation in the AI age?
The Harvey Weinstein scandal and subsequent #MeToo movement led to far more scrutiny of executive behavior. Today’s threats include poor decision-making without considering public perception, tolerating workplace harassment (the reputational damage and lawsuit costs aren’t worth it), lacking diverse leadership that represents your customer base, and having no social media policy (only half of employers have one). In our hyperconnected world, assume any behavior could be recorded and republished online—because it can be.
Q: What lessons should boards learn from recent corporate crises?
Have clear policies about editorial independence and crisis response before problems erupt. Understand that appeasing one political constituency may trigger boycotts from another. Calculate full potential impact: stock price, customer losses, brand damage, and shareholder legal exposure. Prepare for attacks through regulatory threats, not just public opinion. Recognize that appearing to cave to pressure can damage brand loyalty even if it satisfies immediate demands. Consider long-term reputational implications of every major decision.
Q: Why is social media both a risk and an opportunity?
Social media is a major source of risk for companies but also one of the best solutions for customer service and relationship building. It’s often used as a barometer of public opinion during crises. When a crisis hits, post your official statement on your social media platforms and website—these are among the first places the public and media look for your response. Having an active, authentic social media presence before a crisis provides a platform for immediate, direct communication with stakeholders.
Looking Forward
Q: What’s the future of online reputation management?
As AI continues to dominate search, the gap between those who proactively manage their online presence and those who don’t will widen dramatically. The “right to be forgotten” exists in Europe and Argentina but not in the U.S., meaning Americans must be more vigilant about reputation management. Expect AI systems to become more sophisticated at detecting synthetic content, making authentic, high-quality human-created content even more valuable. The fundamental principle remains: unless you’ve thoughtfully contributed to the online body of information being collected and analyzed about you, you have very little control over the profile AI and the internet present to the world.
Q: Is it too late to start managing my online reputation?
It’s never too late, but starting now is far better than waiting for a crisis. Begin with the essentials: audit what’s currently online about you, claim your name space across major platforms, update photographs and biographical information, and start publishing quality content that demonstrates your expertise. If you’re facing active reputation challenges, consider professional help from specialists who understand both traditional reputation management and AI’s emerging role in shaping online narratives. The key is taking that first step toward controlling your digital narrative.
RSL Human Consent Standard, a free public registry, launches this month. It allows anyone to protect their name, image, voice, or creative work from being used by AI.
RSL Media is the nonprofit behind this initiative It was co-founded by actress Cate Blanchett and CEO Nikki Hexum, and is supported by George Clooney, Meryl Streep, and other Hollywood talents.
Why This Matters Now
AI systems are trained on enormous volumes of human-created content, often without permission. For executives, entrepreneurs, and anyone whose professional identity carries value, this is not theoretical. Your likeness can be replicated, your voice cloned, and your work repurposed—all without your knowledge.
In reputation management, the core question has always been: who controls your narrative? AI has complicated that question in ways I see directly in my work with executives and high-profile individuals. Fake, lifelike information about you can now be generated and redistributed at scale, often in ways that are difficult to detect or counter after the fact. The inability to control how AI represents you has become one of the most urgent—and underestimated—reputation risks I encounter.
A Practical Solution
The Human Consent Standard is a framework designed to signal your preferences to AI systems in a format they can interpret. It functions much like a traffic light: use is either permitted, permitted with conditions, or prohibited.
The system spans categories including:
· Creative works (such as writing, photography, and video)
· Personal identity (name, image, voice, likeness)
· Brand assets (trademarks and logos)
The public registry allows individuals to create a Consent ID, define permissions, and have those preferences encoded into machine-readable signals—all without legal or technical expertise.
What This Means for You
This is not limited to celebrities. Whether you are a business leader, consultant, or creator, your name and work have value. This framework brings a level of protection that has traditionally been difficult and expensive to secure.
I recommend that anyone whose professional identity carries value take a few minutes to register. It is one of the few proactive steps currently available to assert your preferences—and it is free. Visit rslmedia.org to reserve a Consent ID today.
The newly released Justice Department files on Jeffrey Epstein contain something that should concern every executive, communications professional, and anyone who relies on their established name to do business: a detailed, years-long record of a reputation management campaign built entirely on deception.
And ultimately, it failed.
According to a New York Times review of thousands of pages of emails and financial records released by the DOJ, Epstein began his push to rehabilitate his online image within a year of his 2009 release from jail following a conviction for sex crimes involving a minor. Within two hours of receiving a cold email promising to make the “crap that comes up on Google search on your name basically disappear,” he responded with one word: “Yes.”
What followed was a multi-year, multi-hundred-thousand-dollar campaign involving SEO experts, content writers in the Philippines, self-described hackers, and a revolving cast of fixers — all working to scrub his criminal past from Google, sanitize his Wikipedia entry, and manufacture a false persona as a philanthropist and intellectual.
Online reputation management is a legitimate, valuable industry. Corporations, executives, public figures, and private individuals use it every day to ensure accurate information about them dominates their search results, to correct falsehoods, and to build a credible, authentic digital presence. Done right, it is a powerful tool for protecting something that, as I often tell clients, functions as real currency in today’s professional world.
But the documents reveal what Epstein’s team was doing was something else entirely. They built networks of fake Wikipedia editing accounts — known as “sock puppets” — to sneak changes past volunteer editors, who were catching and reversing their edits within 15 minutes. They manufactured fictitious websites and personas designed purely to fool search algorithms. They planted flattering articles in major publications that omitted any mention of his sex offender status. They called this work “pimping.”
As one legitimate ORM professional quoted in the Times put it: “This world has a light side and a dark side.” What Epstein’s crew was doing was “completely anathema” to ethical practice.
A Cautionary Tale with Real-World Consequences
Perhaps the most sobering part of the story is that the deception partially worked — for a while. MIT’s Media Lab accepted $750,000 in donations from Epstein between 2012 and 2017. A subsequent university investigation noted that edits to his Wikipedia page that softened the allegations against him may have influenced the decision to accept his money.
The manufactured reputation gave him enough cover to maintain relationships and access he should never have had. The human cost of that is incalculable.
But here is the other truth the documents make plain: it was never sustainable. No amount of money — and Epstein spent lavishly, constantly, and was still never satisfied — could permanently alter a reality that hadn’t changed. The Wikipedia editors kept coming back. Google kept surfacing the truth. His own emails show him writing, again and again: “Results still very bad.”
Reputation Cannot Be Manufactured
This is the core lesson every executive and organization should take from this story.
Reputation is not built online. It is reflected online. Your digital presence is a mirror of your actions, your conduct, and the truth of who you are. The most powerful thing legitimate online reputation management can do is ensure that mirror is accurate, complete, and favorable — not distorted, fabricated, or falsified.
When clients come to us after a reputational setback, one question we ask is not “what do you want people to find?” but “what is true about you that isn’t being told?” That is where sustainable reputation work begins: with authentic accomplishments, genuine expertise, and honest communication. That is the same technique used in personal branding, as well – when clients want more information about them online so prospective partners, investors, journalists and other pivotal figures can find it.
Black-hat tactics — fake reviews, sock puppet accounts, planted content, manufactured personas — may produce short-term results. But they introduce enormous legal, ethical, and reputational risk. And as the Epstein files demonstrate in painful detail, when the truth eventually surfaces, the gap between the manufactured image and reality only makes the damage worse.
What This Means for You
If you are an executive, business leader, or high-profile individual, this story is a useful reminder to ask some pointed questions about your own digital presence:
— What does your Google search actually say about you today?
— Is your Wikipedia page, if you have one, accurate — and are legitimate channels being used to maintain it?
— Are the people managing your online reputation operating transparently and ethically?
— Is your digital presence built on real content and genuine accomplishment, or on shortcuts that could unravel?
The Epstein files are an extreme case. But the underlying dynamics — the temptation to control one’s online narrative by any means necessary, the willingness to pay for shortcuts, the false sense of security that comes from temporarily buried search results — are not unique to him.
I’m proud to have been featured as an expert in Interfor International’s recent blog post on social media risk management. In today’s digital landscape, the intersection of online behavior and reputation has never been more critical.
The Hidden Dangers of Social Media
As I shared with Interfor International, the risks associated with social media are far more serious than most people realize. What might seem like a harmless post in a moment of frustration can have devastating consequences for your career, reputation, and future opportunities.
The article highlights a sobering reality: we scroll through Instagram, Facebook, and other platforms without the same wariness we’d have walking down a dark alley at night. Yet the dangers can be just as real, and the fallout can be swift and devastating.
The Real Cost of Impulsive Posts
In my work as CEO of Reputation Communications, I’ve seen countless examples of how a single intemperate social media post can destroy careers and reputations. The current era of ideological divisiveness has created an environment where people get cancelled every day, jobs are lost, and reputations are shattered.
What’s particularly concerning is that many of these consequences happen behind the scenes. As I noted in the article, there are countless examples of people simply not getting hired, not being accepted to schools, or being excluded from opportunities because organizations are becoming increasingly sophisticated in evaluating social media histories. You might never know that your past posts cost you a major job or an important opportunity.
The Defamation Factor
As an expert witness in defamation cases, I’ve seen firsthand how social media can function as what the article aptly calls “defamation factories.” People often have no grasp of the legal and reputational risks they’re taking when posting harsh attacks online. With the proliferation of AI and deepfakes, these challenges are only becoming more complex and dangerous.
My Advice: Pause Before You Post
The guidance I shared with Interfor International is simple but crucial: “People post too quickly, and they let emotion drive them. It would be helpful if people ask themselves if posting something harsh is the most effective way to use your political capital.”
When emotions run high, time is your friend. Before posting anything controversial or harsh, take a break, take some deep breaths, and ask yourself:
Will this post serve me well in the long run?
Could this come back to haunt me?
Is this really the most effective way to make my point?
Sometimes the best way to protect yourself on social media is to simply do nothing. The same is true with sending heat-of-the-moment texts and emails.
Prevention Is Better Than Repair
While I’m here to help clients repair damaged reputations and rebuild their professional standing, my greatest hope is that people won’t need my services in the first place. The work I do helping people dig out of reputation crises is essential, but it’s far better to avoid creating the crisis altogether.
For more information about reputation management and protecting your digital footprint, visit Reputation Communications. If security and reputational threat monitoring concerns are uppermost in your mind, check out Interfor Academy, which provides elite speakers and one-of-a-kind training programs in those areas for businesses and organizations worldwide.
It’s crucial to be aware of how massive evolutions in the tech world are shaping the ways others see you online.
AI is rapidly changing the Internet in ways that affect how you and your organization appear on Google. If you recently searched yourself and noticed that your name and organization are framed differently than they were just a few months ago, the big reason is AI.
Last February, The Wall Street Journal’s Christopher Mims wrote that we have taken for granted the simple act of online search for decades. “Online has meant googling it and clicking on the links the search engine offered up,” he wrote. “Search has so dominated our information-seeking behaviors that few of us ever think to question it anymore.”
That’s all changed. Google recently rolled out AI summaries of its own search results to all U.S. users. You’ll notice that concise overviews appear before many websites. Take a look, there is a high likelihood one appears before your own personal and company websites.
Why did this change happen? The central ecosystem that made Google the reigning leader in search over the past few decades is under threat by tech competitors that are seriously impacting its standing and once-overwhelming digital advertising dominance. The WSJ’s Mims explains that, now, people are heavily turning to AI to answer their online questions. This is deteriorating the quality of search results, which are now “flooded with AI-generated content.”
One example? OpenAI is now including “search” to its ChatGPT services.
Here at Reputation Communications, we do use AI to create high volumes of social media content and general information texts. But, the thought-leadership content we create for our clients is produced by professional writers — not AI. The reason is that AI is impersonal and sometimes inaccurate. These systems scrub from a wide range of sources online. Much of their output is just rehashing existing writing. This can result in content that doesn’t create value for readers and could even pose reputational risks and threats of plagiarism.
This is why it is crucial to turn to services that are reliable and trusted. Google’s ranking tools focus on the usefulness of content. When building your brand’s online presence, your content has to be high-quality, relevant, and add measurable value to your audience. Think podcasts and videos, which rank highly online. Adding them to your thought-leadership mix will be a big plus in the year to come.
Recently Don Aviv, President of Interfor International and a Reputation Communications Advisory Board member, and Shannon Wilkinson, our founder and CEO, were interviewed on the topic of reputation management for an Interfor Academy webinar. Their moderator was Jeremy Hurewitz, Head of Interfor Academy.
Interfor Academy is a speaker’s bureau that enables organizations to book elite presenters for conferences, corporate off-sites, or risk trainings & tabletop sessions.
Don and Shannon come from two different sides of reputation management. He is on the investigative, data research, analytics, and monitoring side, helping organizations listen to conversations about them online and red flagging any that have reputational, privacy, or security risk aspects. (We interviewed him on the topic of due diligence in 2018; and more recently published his article, Scrubbing Your Personal Info from the Internet.) Reputation Communications, manages, amplifies and repairs reputations.
We are interviewing him about due diligence investigations, self-checks (or reverse due diligence), and how the deep dark web plays a role in threatening reputations.
How common is it now for deep dives to be done before important hires and partnerships are made?
It is increasingly common. That’s the good news for those of us who campaign constantly for companies to pay attention to reputational and security risk. The difference is in the level of diligence done and making a smart decision about that and what role the individual will play in any sort of company or partnership that is being established.
There is a fast-growing array of technological tools that can help employers get comfortable with low to mid-level hires. That sort of background check is cheap and somewhat effective. These are commoditized services that can give an employer a little reassurance that their prospective employee doesn’t have a criminal record, hasn’t declared bankruptcy, and did indeed graduate from the educational institution they are claiming on their resume.
But when it comes to more senior hires, or major investments being made and partnerships established, it is critical to go much deeper and try to understand the individual’s background and character at a more granular level, and drill down on any red flags to weigh those against whatever that person might contribute to what you’re building. So, in these cases, the more commoditized checks are insufficient.
Those who retain Interfor do so because our analysts have extensive experience in locating and evaluating deep dive public records and providing insight into what they find. True expertise comes into play when it comes to the very human side of collecting qualitative intelligence on a subject.
You used the term reputational “self-checks” during the webinar. What do you mean by that?
We are frequently hired by clients who want to know what their reputational assessment looks like and what might be used against them by someone looking to do them harm – physically or reputationally.
Your firm conducts social media threat monitoring for major corporations as well as for high-net-worth clients. How does that work, and what are they looking for?
While we certainly support HNW clients and celebrities around the world, we also support a large group of executives, nonprofits, foundations and start-ups. That client base includes any entity or individual that receives negative or unwanted attention through social media, chatgroups, blogs, and other online chatter. We have a global team of highly trained analysts who monitor threats 24/7 for a variety of companies and individuals across all common languages. They are deeply knowledgeable in assessing when someone might turn from an online troll to a true threat. They help identify new threat trends and help clients be proactive in preparing for any incipient risk.
How is AI going to impact what information appears on the internet about people and organizations?
AI will certainly be a force of change. We have seen a remarkable uptick in fraudulent activity ranging from Deepfakes and impersonations, all the way to confidence scams and straight-up harassment and trolling driven purely through AI systems.
For example, one of our clients, a well-known radio personality, has been inundated with thousands of fake product endorsements and ads geared at defrauding his listener base around the world. Our Social Media Threat Monitoring Team identifies and works to knock down approximately 50 fake ads and websites a week, yet this is likely a drop in the bucket.
Ultimately, without strong regulations, AI systems may add considerable fuel to the “fake news” ecosystem, and your average internet user will have even more trouble discerning fact from fiction.
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As President of Interfor International, Don Aviv directly supports Chief Security Officers and General Counsel of some of the leading corporations, financial institutions and family offices around the world.
An author on physical security, threat mitigation and corporate security matters, he serves as an expert witness on security-related legal matters. His credentials include Board Certified Protection Professional (CPP); Board Certified Physical Security Professional (PSP); Professional Certified Investigator (PCI) and licensed New York State Investigator. He is an executive board member of Strength-to-Strength, a non-profit organization dedicated to supporting victims of terrorism. Mr. Aviv is also a board member of The Community Security Service, a non-profit organization dedicated to training and protecting local communities.
Welcome to the era of artificial intelligence (AI). How this tech is being harnessed by tech companies and search engines like Google, in particular, also means your reputation could be on the line.
This is a big threat for people who haven’t worked on managing their reputations online.
Misinformation can be spread easily when there is a vacuum of information about you and your brand. Many people just have LinkedIn profiles that often sit idle and without updates — and that’s it.
Now, it’s time to change that.
The New York Times’s Tiffany Hsu delved into the reputational risks that an unchecked AI can bring. In an article about how an AI-fueled lie can impact your image online, Hsu reports on the fact that many people currently have little to no protection from ever smarter tech.
This is still new. Current AI has a hard time with accuracy. An AI-generated photo of you might give you a photorealistic face — but 12 fingers. The article mentions Google’s Bard chatbot being unable to provide accurate information about the James Webb Space Telescope. These are details that you, my fellow human, would be able to find with a quick manual Google search yourself.
While the initial harm that can come from AI-written inaccuracies about you may seem minimal and harmless, this isn’t something to be taken lightly. Hsu writes this tech can “create and spread fiction about specific people that threatens their reputations and leaves them with few option for protection recourse.” Many leading tech companies have only started putting guardrails in place.
If potentially libelous information appears attributed to your name or likeness, there isn’t much legal protection right now, Hsu adds.
There are current examples of legal fights against the machine, but they are few and far between. As we all know, misinformation tied to our names and our brands can leave an indelible stain online. AI “Frankenpeople” have now become common, which Hsu defines as “AI hallucinations” with “fake biographical details and mashed-up identities” that can emerge easily and be tied to your name if there isn’t much information out there to begin with.
This is where we come in.
You must be proactive about shoring up your reputation online by way of a personal branding website.
At Reputation Communications, we help you with publishing articles and blog posts, as well as disseminating op-Eds and thought leadership content.
We also harness your social media strategically.
We aim to create a reputational firewall to protect against this onslaught of AI threats.
Since search engines rely increasingly on AI, now isn’t the time to sit idle or stick with the status quo. A static public Facebook page that hasn’t been updated in five years isn’t the way to go.
Hsu writes that the AI Incident Database has logged more than 550 entries this year. That number will only grow. She quotes Scott Cambo, the man behind this tool, who says that we can expect “a huge increase of cases” tied to AI mischaracterizations of real people.
AI will undoubtedly change the way we get information and connect with the world. Now is the time to makes sure that information about you and your brand is accurate.
Your reputation is counting on it.
About You(Online)
Reputation Communications publishes You(Online) to help educate CEOs, C-Suite executives, rising stars and high net worth individuals about online reputation management.
Reputation Reboot addresses real-life online reputation management (ORM) challenges faced by CEOs, executives, VIPs and their organizations. Unless they are public figures, their names and related descriptions of all individuals and companies discussed are changed to protect their privacy. For a quick look at the types of situations facing many professionals, scroll down and check out the headlines.
Online reputation management enables you to take more ownership over what appears about you on the Internet.
Without it, the world controls how you look online.
Here are ten examples of the ways online reputation management is used by individuals, companies and organizations.
To ensure up-to-date and accurate information dominates search results for an organization or individual’s name.
To ensure that factual, credible reference material is readily available online.
That reduces the chance that fraudulent information will impact a brand.
To remove unwanted or inappropriate information, photographs or other content from the first few pages of Google search results.
To monitor social media and online forums for red flags signaling potential on- and offline threats against high-profile individuals and their organizations.
To create a strong online presence about a topic.
That presence acts as a barrier against potential distortions from third-party content, including anonymous and defamatory material. Without it, such items can go straight to the top of searches – and stay.
To ensure that your story is told by you and not by former partners or other potentially biased parties.
To establish a reputation within your area of expertise on multiple online platforms.
To create an online legacy for a VIP who is preparing for retirement or to exit an organization.
