Tag Archives: Amazon.com

reputation management for lawyers

U.S. authorities fighting human trafficking have identified the Communications Decency Act as an obstacle to stopping the crime. Anti-trafficking groups agree. Free speech proponents beg to differ, though. So does Silicon Valley.

The Wall Street Journal recently published an article showing both sides of the issue. “Is Backpage.com a Champion of Web Freedoms or a ‘Dystopian Hell’?”, by John. D. McKinnon, illustrates its complexity. The Communications Decency Act, a law passed in 1996, is the main reason why little can be removed from the Internet in the U.S.

As the Journal article points out, Google, Facebook, Microsoft, Apple and Amazon.com are among the tech companies that benefit from the Communications Decency Act.

We have written extensively about how the Communications Decency Act impacts online reputation management. If that is a topic of interest to you, then you will find Mr. McKinnon’s article illuminating.

 
 

Jeff Bezos is the latest CEO to be under fire for unfair – or unpopular – employee treatment. Consumer reviews have long been a concern for companies large and small. But employee reviews, which can be found on sites like Glassdoor, are catching the eye of board members and top-level operations executives. They can influence the public’s view of a company, and even impact shareholder value.

Amazon’s workplace policies are the focus of a front-page New York Times business profile — one that has attracted over 5500 reader comments in 3 days, most of them negative. The sources of the article are testimonials from current and past Amazon employees.

The article signals a trend in corporate reputation management, and one we have seen gain momentum. The way you treat your employees—and how they review that treatment online—is an increasingly important part of your public image.