Articles
June 15, 2023
Scrubbing Your Personal Info from the Internet, by Don Aviv
Don Aviv, CPP, PSP, PCI is President of Interfor International, a corporate intelligence agency. He is also a Reputation Communications Advisory Board member. This article is republished from his original LinkedIn version. Today, nearly everything is…Read more
February 20, 2023
Microsoft Signals a New Era for ‘Search’ Online
We are entering a new technological frontier where artificial intelligence (AI) plays a decisive role in how one’s reputation appears. In a time when Google’s helpful content guidelines illustrate exactly what content its iconic search…Read more
January 20, 2023
Maximizing Your LinkedIn Profile as a Reputation Management Tool
With over 800 million members in more than 200 countries, LinkedIn is one of the top services for connecting the world’s professionals. Yet it is surprisingly common for otherwise successful people to underutilize LinkedIn as…Read more
January 13, 2023
Prince Harry’s Explosively Effective Reputation Redo
Like much of the world, we’ve been closely following Prince Harry’s book launch and accompanying promotional campaign. We often follow and analyze public events relevant to our field. Our diagram for this sage is unusually…Read more
May 31, 2022
Building Your Image Online
Pictures are integral aspects of online reputation management campaigns. It might seem obvious, but this is important if you want to tell a new or different story about yourself than is currently on the Internet.…Read more
April 5, 2022
Mitchell Epner: Reputation and High-Profile Legal Cases
Attorney Mitchell Epner, a member of Rottenberg Lipman Rich, PC, has been trial counsel in numerous high-profile matters ranging from complex commercial litigation to White Collar criminal matters. He writes about lawsuits and legal issues on Substack,…Read more
January 20, 2022
What Google’s ‘Helpful Content Update’ Means for Reputation Management
Consumers often hear claims from SEO (search engine optimization) and ORM (online reputation management) providers about what the latest technological tricks they can employ to “guarantee” a clean reputational slate online. They often peddle new…Read more
September 26, 2021
How to Avoid Being the Next Jeopardy Crisis
The popular TV program Jeopardy recently found itself in a crisis after selecting long-time producer Mike Richards as the late Alex Trebek’s replacement without fully vetting him. Sony Pictures Entertainment apparently failed to conduct a…Read more