Articles
December 10, 2017
How to Create Effective Social Media Policies
We originally published this article in 2014, excerpting it from a March 13, 2014 presentation made by Scott L. Vernick, Esq. at the Business Insurance Risk Summit. It was recently cited in the December 2017…Read more
November 13, 2017
Lesley Grossblatt: COO, theBoardlist
Tech companies are facing more pressure to increase representation of women on their boards, following data that shows a correlation between increased diversity and better business performance. Since now is the perfect time for women…Read more
November 7, 2017
CheatSheet: Online Reputation Glossary
Algorithm The formula search engines use to rank websites and determine whether they merit appearing on page 1 or elsewhere in search results. Authenticity The quality of being genuine; a valued quality among bloggers and…Read more
October 29, 2017
How Does the World See You Online?
Maybe you have a new story you want to tell the world. But the Internet is telling an old one. You’re ready for more media coverage and interviews. But you don’t have a strategy in…Read more
September 26, 2017
Martha Josephson: Palo Alto’s Top Talent Sourcer
As the tech industry soars with start-ups and expansions, companies are continually seeking new talent: leaders who can innovate, emerging digital talent, senior management stars, board directors, and more. Martha Josephson helps Silicon Valley’s leading…Read more
September 21, 2017
Hollywood "Fixers" on Managing the Celebrity Divorce
Bravo TV, the popular American cable network operated by NBCUniversal, interviewed our founder and CEO, Shannon Wilkinson, on how celebrities are successfully managing their once-public divorces. Here are highlights from reporter Marianne Garvey’s interview, published…Read more
August 13, 2017
Robert Weiss: Video Content Creator
Video content is king in the search engine optimization (SEO) world. In the reputation and crisis management world, it is a critical communications tool. We asked Robert Weiss, president of MultiVision Digital, a business video…Read more
June 1, 2017
Scott Alswang: Protector of Celebrities, CEOs and VIPs
The Internet has made the security industry far more complex. For celebrities, CEOs and VIPs, it means pictures of their homes can be online, their office addresses are public knowledge and pictures of their cars…Read more