Articles
April 3, 2017
Stacey Cohen: The Ultimate PR Strategist
Public relations has undergone tremendous change in the last decade. Digital media has completely disrupted the industry. If your PR program has not delivered the results you seek, or you are researching the best options…Read more
March 13, 2017
The Branding Strategist: James Heaton
Organizations invest significant resources into branding. That doesn’t mean they are always successful. James Heaton, president and lead strategist of Tronvig Group, warns organizations to pause when they feel a sense of urgency to rebrand.…Read more
February 26, 2017
Dan Shefet: Creator of the Internet’s Ombudsman
Dan Shefet is a Paris-based attorney whose firm, Cabinet Shefet, specializes in internet, intellectual and competition law. When he forced Google to remove links to defamatory information about him in 2014, the case made worldwide headlines.…Read more
February 22, 2017
Legal Options When Battling Online Copyright Infringement, by Christine Rafin, Esq.
One of the most cost-efficient and expeditious legal options available to you when you are infringed upon arises under a federal law known as the Digital Millennium Copyright Act (the “DMCA”).Read more
January 22, 2017
Matt Horace: Policing in the Digital Age
Social media has transformed America’s confidence in law enforcement and the reputations of law enforcement professionals. We asked Matt Horace, a security and crisis management expert, how police agencies around the country can adapt to…Read more
September 11, 2016
Jennifer Friedlin: The Importance of the Competitive Review
Your brand reputation is based as much on perception as it is on experience. In fact, thanks to the Internet, most people will have an opinion of your brand long before they purchase your product…Read more
August 20, 2016
Policing in the Digital Age: Helping Law Enforcement Engage with a Digital Media Savvy Public
Law enforcement agencies have traditionally been behind the curve with using digital, social media and reputation management tools in their day-to-day operations. To help police departments become more effective in engaging with a digital media…Read more
August 11, 2016
Art Marketing Authority Caroll Michels
The visual arts industry is a significant one. Many visual artists are also entrepreneurs who manage their own marketing and PR. Even superstars who are represented by top galleries have the ultimate responsibility for their…Read more