Posts
July 20, 2023
Understanding the Internet's Impact on Your Reputation
One of the most frequently asked questions online reputation management (ORM) firms receive is, Why is this outdated/irrelevant/negative content showing up in my Google search results? Ultimately, Google’s goal is to provide visitors with the…Read more
June 15, 2023
Big Changes to Google’s Search Results
We live in a time when technological advances in how we search for — and where we receive — information online directly impacts our reputation. From Google to Bing (yes, Bing is becoming a major…Read more
May 28, 2023
Introducing Interfor Academy Speaker’s Bureau
Interfor Academy is a new speaker’s bureau that enables organizations to book elite presenters for conferences, corporate off-sites, or risk trainings & tabletop sessions. These experts include a former head of the CIA’s CounterTerrorism Center;…Read more
April 27, 2023
Tucker Carlson’s Fox Exit Shows the Risks of Texting
The sudden decision by Fox News to fire its biggest star came as a bombshell, inspiring numerous, sometimes conflicting reports about the network’s rationale. Although the sting of settling the Dominion lawsuit for $787.5 million…Read more
March 23, 2023
Reputation Laundering Firm Makes Headlines
Recently, leaked documents obtained by Forbidden Stories revealed the inner world of Eliminalia, a Spanish reputation management company. Forbidden Stories and partners investigated the company’s manipulation tactics to remove public-interest information from the internet. Interfor…Read more
December 29, 2022
Reputation Management in the Elon Musk Era
This is republished with the permission of Interfor International. Its president, Don Aviv, is a Reputation Communications Advisory Board member. Reputation management for entities is particularly relevant these days as the whole world watches the…Read more
October 28, 2022
New Steve Jobs ‘Tribute Website’ is the Ultimate in Personal Branding
As we’ve often discussed, nothing is more important — and brings more reputational power — than your personal brand. When we look back at those figures whose identities are etched permanently in our collective memory,…Read more
July 17, 2022
Be Careful with Your Social Media Posts
Way back in 2017, the Harvard Crimson published an article about the college’s reversal of acceptances for at least ten students due to inappropriate social media posts. That trend has since escalated. Social media posts…Read more