Reflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago.
At Reputation Communications, we work with a select type of clientele: leaders in their fields, VIPs, and rising stars. They require highly customized personal branding on the internet that supports their existing (or soon-to-be) high reputations.
Increasingly, we are being engaged to support the desire of successful clients to curate their achievements and skillsets in professional biographies, websites, portraits, social media and thought-leadership content as they establish new professional or personal goals. In most cases they have built major careers without ever creating anything other than a LinkedIn profile (which we often expand considerably on their behalf), and a company bio.
This represents a growing trend online of taking proactive, rather than reactive, control over how you are perceived on the Internet, where the world-at-large researches you. There are many advantages of taking ownership of your online persona…which may or may not be low-key at the moment but might change at any time.
Our digital magazine, You(Online), features countless strategies we use to mitigate the issues described here, as well as the many content-rich options you have to curate your personal brand on the Internet. The Essentials: Online Reputation Management FAQs, is the best. Good reading.