Posts
September 7, 2012
Coca Rocha: A Model for Establishing a Brand
Coco Rocha is one of only a few contemporary fashion models that has her own brand—one of the few whose name is well known outside the fashion industry. Her advice about branding online relates to…Read more
August 27, 2012
Republican National Convention: Remaking Romney Image?
The Republican National Convention kicks off at Florida’s Tampa Bay Times Forum today, a four-day extravaganza of brand and reputation management. It will be a critical moment in this year’s presidential race.Read more
August 23, 2012
The Naked Truth on Prince Harry
It looks like Prince Harry has gotten himself into trouble again. But this is far from a crisis.Read more
August 20, 2012
A Branding Lesson from Fareed Zakaria
Fareed Zakaria recently experienced a reputational crisis after several paragraphs in one of his columns for Time magazine featured several paragraphs that were almost identical to a New Yorker article. The incident was judged a…Read more
August 10, 2012
Olympics Boost BP’s Reputational Recovery
Just as they are for the world’s athletes, the Olympics are an extraordinary opportunity for brands. But a place on the podium isn’t guaranteed, and the risks are real. The Olympic platform can amplify criticism,…Read more
August 8, 2012
Finding Visibility on Youtube
Interested in finding more eyes for your latest speaking engagement or company presentation? SEOmoz posted a rundown of the twelve most important ranking factors on Youtube.Read more
July 27, 2012
Venture Capitalists Face the Reputation Economy
Last week the New York Times’ explored the recent public relations and marketing boom among venture capital firms. In the past top firms have “operated under levels of secrecy typically reserved for Swiss banks,” Nicole…Read more
July 15, 2012
Anderson Cooper’s Deft Reputation Management
Anderson Cooper’s recent decision to officially come out followed “a long discussion with his team making sure he wasn’t committing career suicide.” The way he handled the situation is a model of how to get…Read more