Posts
September 30, 2012
Refs Are Key to Reputation, NFL Discovers
Though the uproar over replacement referees actually boosted television ratings, the swift end to the NFL referee lockout last week demonstrated how important integrity and quality is to the league and its millions of fans.…Read more
September 25, 2012
The Great American Wikipedia Dispute
Earlier this month Pulitzer Prize-winning novelist Philip Roth published an unusual article on The New Yorker’s Page-Turner blog: “An Open Letter to Wikipedia.” Roth is not alone in experiencing acute – and understandable – frustration…Read more
September 21, 2012
Elon Musk: Deconstructing a Tech Industrialist’s Image
Entrepreneur Elon Musk is a leader in space exploration and founder of the pioneering electric car company Tesla. Yesterday David Brooks explained why Musk represents the best aspect of capitalism. Brooks was inspired by Bloomberg…Read more
September 7, 2012
Coca Rocha: A Model for Establishing a Brand
Coco Rocha is one of only a few contemporary fashion models that has her own brand—one of the few whose name is well known outside the fashion industry. Her advice about branding online relates to…Read more
August 27, 2012
Republican National Convention: Remaking Romney Image?
The Republican National Convention kicks off at Florida’s Tampa Bay Times Forum today, a four-day extravaganza of brand and reputation management. It will be a critical moment in this year’s presidential race.Read more
August 23, 2012
The Naked Truth on Prince Harry
It looks like Prince Harry has gotten himself into trouble again. But this is far from a crisis.Read more
August 20, 2012
A Branding Lesson from Fareed Zakaria
Fareed Zakaria recently experienced a reputational crisis after several paragraphs in one of his columns for Time magazine featured several paragraphs that were almost identical to a New Yorker article. The incident was judged a…Read more
August 10, 2012
Olympics Boost BP’s Reputational Recovery
Just as they are for the world’s athletes, the Olympics are an extraordinary opportunity for brands. But a place on the podium isn’t guaranteed, and the risks are real. The Olympic platform can amplify criticism,…Read more