Posts
August 8, 2012
Finding Visibility on Youtube
Interested in finding more eyes for your latest speaking engagement or company presentation? SEOmoz posted a rundown of the twelve most important ranking factors on Youtube.Read more
July 27, 2012
Venture Capitalists Face the Reputation Economy
Last week the New York Times’ explored the recent public relations and marketing boom among venture capital firms. In the past top firms have “operated under levels of secrecy typically reserved for Swiss banks,” Nicole…Read more
July 15, 2012
Anderson Cooper’s Deft Reputation Management
Anderson Cooper’s recent decision to officially come out followed “a long discussion with his team making sure he wasn’t committing career suicide.” The way he handled the situation is a model of how to get…Read more
July 12, 2012
Seventeen’s Photo Retouching Dilemma
Seventeen magazine has been a touchpoint in the backlash against photo retouching . It was the subject of the petition by a 14 year old against retouching that garnered 85,000 signatures. Now it promises to…Read more
June 18, 2012
LinkedIn Crisis Highlights Big Data Challenges
As more consumers become aware of how much of their lives can be found online, they are becoming more concerned with the security standards of the sites they use.Read more
June 9, 2012
When a Better Image Produces a Better Reality
A recent New York Times article on Lawrence, Massachusetts’ quest for a better reputation offers a great example of how a concerted effort to forge a better image can have a real impact on a…Read more
June 2, 2012
CNN Signals an Image Change
CNN’s reputation as the best source for hard news seems to no longer be enough. But rather than adopting a reputation for partisanship like those that have helped MSNBC and Fox News attract larger audiences,…Read more
May 31, 2012
Altered Beauty
There is a growing backlash against radical Photoshop and similar retouching. Jessica Siegel explores in Adweek.Read more