Posts
April 11, 2021
How to Protect Your Online Brand with An Anti-Cybersquatting Federal Injunction
If you spent years branding your name without filing for a trademark, you can still protect your brand with a federal injunction under the Anti-Cybersquatting Consumer Protection Act (“ACPA”), according to New York attorney Susan…Read more
March 25, 2021
No "Right to be Forgotten" Here
The EU’s 2006 passage of the “Right to Be Forgotten” law gives European citizens the ability to force Google and other search engines to remove links to old or irrelevant information. The passage of that…Read more
February 12, 2021
How to Amplify Your Thought Leadership
You hear a lot about thought leadership and content creation these days. What you don’t hear about is how much they have surpassed traditional public relations as a strategy to: Amplify your brand. Build your…Read more
January 31, 2021
How Scores of Reputations Were Intentionally Destroyed
The New York Times has published a disturbing article that shows how some online reputation damage happens: intentionally. In A Vast Web of Vengeance, tech reporter Kashmir Hill details how one person spent years creating…Read more
December 24, 2020
When What They Say is True
If what is said online about you or your company is unflattering -- but true -- find an appropriate way to own it.Read more
December 11, 2020
During a National Crisis, Mindful Messaging Matters
As we’ve seen during the recent U.S. election and the COVID-19 crisis, it’s important to carefully consider any statements you make regarding hot-button issues. Recent history shows a wide variety of public figures have learned…Read more
November 20, 2020
Why Content is King in Reputation Management
Many people seeking online reputation repair hope for an instant, fast tool. For all the bells and whistles that can be promoted in this industry, here is what you need to know. Content is the…Read more
November 20, 2020
Online Reputation Management: An Insider’s Guide
Ever wonder how online reputation repair really works? That is, when it is done right: when it is not outsourced to other countries, or implemented using the kind of tactics that lead to a Wall…Read more