Category: Branding

  • reputation management

    June 30, 2024

    Is Your Name Protected Online?

    Something that always comes up in our engagements is the widespread availability of our clients’ names on the Internet for anyone to purchase and use. Someone may simply share your name, but they can also…

  • Reputation Communications

    January 10, 2024

    Be Proactive About Your Reputation in 2024

    Reflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago.  At Reputation…

  • Steve Jobs Tribute Website

    October 28, 2022

    New Steve Jobs ‘Tribute Website’ is the Ultimate in Personal Branding

    As we’ve often discussed, nothing is more important — and brings more reputational power — than your personal brand. When we look back at those figures whose identities are etched permanently in our collective memory,…

  • Reputation Communications

    May 31, 2022

    Building Your Image Online

    Pictures are integral aspects of online reputation management campaigns. It might seem obvious, but this is important if you want to tell a new or different story about yourself than is currently on the Internet.…

  • online reputation management

    July 20, 2019

    The Role of Personal Branding in Reputation Management

    Personal branding is an integral aspect of online reputation management. A powerful personal brand leads to an indelible presence online. That often includes a website and other “digital assets” like a blog, thought-leadership articles and…

  • Long Island City, NY

    November 21, 2018

    The LIC Man Amazon Needs to Meet

    Long before Long Island City, New York, hit Amazon’s relocation radar, a pivotal resident, mover-and-shaker and reputation guru was instrumental in putting it on the map. Arthur Rosenfield is notable for many reasons. But his…

  • Book publishing and reputation building

    April 28, 2018

    Book Publishing: Your Ultimate Brand & Reputation Builder by Jane Wesman

    Blogging, social media visibility and writing articles that reach a niche or mainstream audience are essential online reputation management tools. But nothing enhances your reputation and your credibility more than being a published book author.…

  • October 29, 2017

    How Does the World See You Online?

    Maybe you have a new story you want to tell the world. But the Internet is telling an old one. You’re ready for more media coverage and interviews. But you don’t have a strategy in…