Reputation management is often called the New PR. Law firms and attorneys must be alert and protect their online reputations.
Not surprisingly, clients facing reputational harm online frequently turn to attorneys for guidance. They seek clarity on their legal options to eliminate negative content, identify the often-anonymous sources of such attacks, and expedite the process of removing damaging comments, if feasible.
Fortunately, the digital realm offers numerous avenues for attorneys to shape and enhance their reputations, plus advise their clients regarding similar measures. From establishing authority through thought leadership to strategically targeting audiences, the potential benefits are immense. A strong online presence can attract clients and bolster credibility, especially as most prospective clients now research attorneys online before deciding who to retain.
In today’s digital landscape, how legal professionals manage their reputations can significantly influence their success and the trust clients place in them.
Janet Falk, Ph.D., Falk Communications and Research, and I recently contributed an article on this topic to the PLI Chronicle: Insights and Perspectives for the Legal Community. In it, we highlight what can go wrong for attorneys and their clients online, but what can also go very well for their reputations and brand-building.
On Thursday, February 15, 2024, from 12:00 PM – 1:00 PM EST, Reputation Communications Founder and CEO Shannon Wilkinson will provide a presentation to Women in Law (WOL). it is open to non-members who may wish to participate.
In this presentation, Shannon Wilkinson will present an in-depth guide to actionable steps every attorney can take to make their professional reputation shine. She will also discuss the most effective reputation repair actions to take if needed, and explain how review management systems work, why strategically using platforms like AVVO are beneficial, and why you should own “yourname.com.”
She will describe how reputations today are vetted online…by journalists, prospective clients, employers, investors, and others.
She will share why Google accounts for an estimated 75% or more of the global search market, but Bing has invested over $10 Billion into integrating AI into its search results and is increasingly used to vet reputations.
Proactively strategizing how you want to be perceived by the world-at-large, and taking steps to ensure that is supported on search engines, is a big part of reputation management. So is reputation repair. She will address both types of reputation management in this presentation.
Women in Law (WOL) supports its members and other women entrepreneurs in the law in their business endeavors at every point in the business life cycle. WOW advocates on behalf of women legal entrepreneurs and has been instrumental in raising the profile of women entrepreneurs in the law. Launched in 2017, WOW has active regional steering committees in NY, Philadelphia and Washington DC and members throughout the USA.
This Virtual Speaker Series event is free to members of WOL and their Guests. Non-Members who are not guests will be charged a $20 registration fee. Register here.
College-educated professionals between the ages of 40 and 60 have long formed a significant part of our clientele. They include attorneys, C-Suite and mid-level executives, law enforcement and medical professionals, financial services experts, MBA candidates, and established artists and authors.
They are computer conversant, but are not digital natives. Often they lack an intuitive understanding of how to use the web for self-promotion. In fact, they are the demographic least likely to be using the Internet to their advantage. We help them to craft an online presence that supports their professional goals. That includes replacing outdated content currently coming up high in their Google results.
Creatives
Artists and authors need to promote their work in a comprehensive way: with up-to-date websites and strategic social media messaging. They also need to connect with and engage with the audience that most matters to them, including decision-makers in their industries. We help them increase their visibility across all fronts.
Critical-Stage Career Builders
Mid-level employees need a web presence that reflects their career accomplishments, technical skills, and a personal appearance appealing to young recruiters and hiring managers. In an increasingly turbulent economy, this sector is at high risk for unemployment and can find it harder to move from job to job due to their higher income and seniority.
We help this demographic how to best showcase their strengths and be competitive, appealing prospects for promotions and recruitment.
Mid-level managers and job-seekers who are 50 or older:
As The Wall Street Journal reported in November 2016, the 55-and-older crowd is now the only age group with a rising labor-force participation rate. Still, millions of professionals over the age of 50 are unemployed. Age discrimination also remains a problem for many older job seekers.
We offer these professionals a detailed road map to creating an online profile that best promotes their value to employers, clients and shareholders.
All online reputation management uses reactive technical actions including search engine optimization, social media management and other strategies. But these are just one component of building a desirable online reputation.
Reputation Communications provides a customized approach to online reputation management that begins with claiming ownership of your online brand. While we utilize the essential technical repair tactics, our focus is on proactive reputation building and smart reputation management that utilizes effective public relations tactics in the digital age.
Over 3 billion people worldwide now use the Internet. The world is truly a stage and you’re on it. How big or small is your role online? And what information can the world find out about you?
Your online reputation doesn’t just “happen” to you. At least, it doesn’t have to.
On Thursday, February 15, 2024, from 12:00 PM – 1:00 PM EST, 