One of the most frequently asked questions online reputation management (ORM) firms receive is, Why is this outdated/irrelevant/negative content showing up in my Google search results?
Ultimately, Google’s goal is to provide visitors with the most relevant and reliable information about every topic that is searched for.
So, sites that have the most comprehensive and well-written information, have the highest number of visitors, and are linked to the most legitimate and high-ranking websites, are the ones that come up the highest and fastest in Google searches. Why the emphasis on Google?
Google has long maintained a share of around 80 percent of the global search market. Bing accounted for nearly nine percent of it, while Yahoo’s market share was 2.55 percent. Now that both Google and Bing are spending billions of dollars to utilize AI in their search results, these stats are changing, and Bing is getting increasingly more usage.
In light of this, it is helpful to understand how AI is transforming search. Check out Bing’s search engine, and its AI capabilities.
Google is still the dominant search engine and publishes considerable, free information about what makes its algorithm tick. It also keeps the world informed every time it makes a change to its algorithm via the Twitter site, Google Search Central (@googlesearchc).
Check out our comprehensive guide, The Essentials: Online Reputation Management FAQs, to learn more about managing the internet’s impact on your reputation.