Articles
August 11, 2016
Art Marketing Authority Caroll Michels
The visual arts industry is a significant one. Many visual artists are also entrepreneurs who manage their own marketing and PR. Even superstars who are represented by top galleries have the ultimate responsibility for their…Read more
July 1, 2016
The 10 Rules of Reputation Management
1. Own your brand. If you don’t manage it, the rest of the world will do it for you. 2. Remember that perception is reputation. 3. Manage the conversation. Savvy social media use will help.…Read more
June 26, 2016
LinkedIn Guru Stan Robinson, Jr.
Stan Robinson, Jr. advises businesses and professionals on how to leverage LinkedIn to advance on all career fronts. LinkedIn is a major personal branding platform that ranks highly online. That makes it an essential online reputation…Read more
June 13, 2016
Mindy Stern: The HR Equation
Mindy F. Stern, SPHR, SHRM-SCP, ACC is the founder and President of AIM Resource Group Inc. She is a professional leadership and career coach, author, columnist, speaker and human resource consultant. We asked her the most common questions employers and…Read more
May 23, 2016
Event Mastermind David Negri
An event can provide hosts with an invaluable opportunity to launch or rebrand. From an online reputation standpoint, few opportunities equal the asset-building capability on the Internet that a star-studded event does. David Negri, CEO…Read more
April 26, 2016
Lynthia Romney on Powering Up Your Key Messages
As President of RomneyCom, Lynthia Romney positions major corporations and national nonprofits for leadership visibility through powerful messaging. We spoke with her about best practices related to messaging…and how it impacts reputation management. Messaging is…Read more
April 17, 2016
Learning from UC Davis’ Online Reputation Debacle
UC Davis, one of the 10 campuses in the University of California system, is under fire for spending $175,000 on online reputation management to “clean up” its search results. In 2011 campus police pepper-sprayed students…Read more
February 21, 2016
Reputation Communications CEO Shannon Wilkinson
This week we interview our founder, Shannon Wilkinson. She discusses the online reputation management (ORM) industry, the goals of the clients it serves and the types of services Reputation Communications offers. How does Reputation Communications differ from other…Read more