Video is an ideal tool to promote personal brands. It gives you more control over your image and it is an excellent way to establish a new image for yourself (and your organization) as you pursue new initiatives, build new audiences and seek investment capital. As an added benefit, the video will function as a portfolio piece to interest producers of broadcast media in featuring you as a guest expert on their programs.
In this week’s Reputation Reboot, we provide tips for a start-up CEO who is concerned his youthful appearance may be a drawback as he seeks out investors.