The Koch Brothers’ Reputation Management Campaign

 This post was originally published on August 3, 2015.   Aside from the candidates themselves, no one faces greater attacks on their credibility, morality and beliefs than a billionaire with the goal of influencing an American presidential election.  And no smear campaigns are as devious, effective and below the belt as those in politics – regardless of which side you favor. So alongside thousands of other reputation industry experts, public relations professionals and image-fixers, weRead more

Donald Trump’s Ascent to Republican Party Presidential Candidate

Like many of you, we are transfixed by Donald Trump’s ascendance to the top of the Republican Party. His boldness has dominated the GOP Presidential campaign. His Twitter stream keeps him at the top of the news. His message resonates with millions. Watching the GOP grapple with this startling situation provides an insightful lesson in messaging. Consistent messaging is an essential part of reputation management. That means presenting a unified brand—and aRead more