Article:  Mitigating COVID Reputation Risk with High-Tech Tracing

TITAN HST COVID tracing

Once the COVID-19 pandemic hit the United States, it turned our daily life upside down.

As states around the country begin the complex process of phasing in a return toward normalcy, a major question arises: how do you go back to business-as-usual while making sure your employees, clients and office guests all stay safe and healthy?

Now, running a business is just as much a public health responsibility as it is one that requires financial know-how and the managerial skills needed to oversee personnel. It has put a strain on restauranteurs and startup CEOs alike. It brings with it serious reputational risk.

If you open up without all proper health precautions in place, you put the health of yourself and those you work with at risk.

Recently, CNBC reported that small businesses are fearful of lawsuits from customers who may get sick with the coronavirus as they reopen their doors. The Oregonian reports that some Oregon businesses like salons and local gyms are requiring customers to sign liability waivers before they can use their services.

 Avoid legal and public relations pitfalls

One way to avoid some of these legal and public relations pitfalls is to install COVID-tracing technology. Titan Health & Security Technologies, Inc., a southern California-based tech company, has been a pioneer in this area. Its TITAN HST, a mass-emergency communications platform, is infused with COVID-tracing, population density monitoring and asset tracking features.

“Our system gives organizations a unique and unified solution to re-open safely with location-based services and COVID-19 safety response technology, said Titan founder, Vic A. Merjanian, Esq. “We give sites the ability for efficient QR code ingress through a HIPAA-compliant health pre-screen. It  allows the user to take the survey before they even enter the parking lot. Privacy-by-design 2-level contact tracing ensures the individual is not tracked when they are not on the premises. It also catches points of exposure that are missed from standard contact tracing in areas where phones do not cross paths. Our asset trackers can further confirm sanitization in effected areas.”

How does it all work? The company provides a range of services to ensure your business stays safe. They provide “phone-to-phone” COVID-19-tracing — you can do this just by having phones next to or near each other. They also offer “phone-to-zone” tracing.

Extensive tracking capabilities

Titan HST’s “Phone-to-zone” tracing utilizes beacons to notify business administrators exactly where a person infected with the virus has been, as well as how long they’ve spent in a particular location. Additionally, they will know who else was in that location and how long they spent there, even if they did not come into direct contact with the infected individual. This is particularly relevant given the highly infectious nature of COVID-19 and that it can remain airborne even after an infected person leaves an area. Through their platform, notifications can be sent to employees or clients who might have been exposed to the virus as well as the ability for polling and surveys to employees who might be exhibiting symptoms of COVID-19.

Beyond these offerings, they have population density monitoring that automatically notifies business administrators when set population densities are exceeded. This way, you can enforce social distancing practices in your office or store, for example.

The company’s asset tracking and sanitization confirmation makes sure you know where sanitation units are and how long they’ve been in use in your business. All of the features of Titan HST technology are safe, secure and independently audited by cybersecurity and privacy experts who also audit the CIA and FBI.

As of early July, the U.S. has faced the worrying reality that COVID-19 numbers are starting to climb again as states reopen. This will be our reality for a long time. Now, more than ever, it’s important you mitigate risk to your company and brand.

In today’s new world, reputation and public health safety are one and the same.

“Our multi-patented core technologies are both concrete and fluid – able to meet the safety needs of today but easily able to evolve to address unforeseen threats of the future,” said Merjanian. “We are  giving you the tools to be prepared in all conditions – past, present, and future.”