Teddy Wayne’s New York Times essay about Justin Bieber is about under-age performers and their lack of a childhood. It is also about the media landscape that many millennials have grown up in. An excerpt:
“One reason Mr. Bieber has captivated our attention, beyond his talent and charisma, is that, alongside Mark Zuckerberg, he is the paragon of the millennial celebrity. Born in 1994, he has hardly known a world without broadband Internet, smartphones, social media and digital imagery (and, yes, public apologies by celebrities through those same conduits). He has exploited — and been exploited by — these tools to great effect, currently ruling the Twitter roost with more than 36 million followers…”
It is insightful reading for CEOs and managers at companies becoming more active on those platforms.