Privacy protection is the central concern of online reputation management for many high net worth individuals and their families. Without careful planning, they can find themselves in the glare of an unwanted spotlight. This often results from a news or social column about them. Because of their prominence, any new information about them will show up on a page ranked highly by Google. If they haven’t built an online presence and taken ownership of their name on the Internet—perhaps out of a desire to maintain a low public profile—this page will almost certainly dominate their search results.
This can lead to much more than simple embarrassment. If you live in dangerous countries or have a history of threats, it can be a serious issue of physical safety. Digital defense must be part of your security plan. By building a strong body of online content, and ensuring you own the top results from searches of your name on Google and other search engines, you can establish control over your image and your privacy. We specialize in developing such protective defenses for high net worth clients.
For more information on our approach to digital security, please read this interview with our CEO.
Related reading: Reputation Issues Faced by CEOs, Celebrities & VIPs.