More chief executives are perusing anonymous online reviews of their performance on websites like Glassdoor, according to a recent Wall Street Journal article.
“A growing number of sites such as Indeed.com, Vault.com, Kununu and Fairygodboss let people post anonymous appraisals of their employers,” reports Vanessa Fuhrmans. “A poster can comment on everything from pay and benefits to workplace likes and dislikes. Glassdoor is one of the most extensive sources of online employee feedback, displaying reviews of more than 700,000 companies and whether reviewers approve or disapprove of their CEOs.” One CEO she cites “has responded to some 70 reviews on Glassdoor and has a 95% CEO approval score on the site.”
Potential investors take a close look at how employees rate their workplaces, she warns. Often, they decide not to make acquisitions because of what they find. But tread carefully if you are an employer considering asking employees to post favorable reviews. They may inform Glassdoor about your request. A better solution may be to sign up to receive alerts when your company is reviewed there…and consider it important intelligence about how to improve your company culture.
Read the article: Who’s Reading Employees’ Online Reviews? Their CEOs.