Reputation management is often called the New PR. Law firms and attorneys must be alert and protect their online reputations.
Not surprisingly, clients facing reputational harm online frequently turn to attorneys for guidance. They seek clarity on their legal options to eliminate negative content, identify the often-anonymous sources of such attacks, and expedite the process of removing damaging comments, if feasible.
Fortunately, the digital realm offers numerous avenues for attorneys to shape and enhance their reputations, plus advise their clients regarding similar measures. From establishing authority through thought leadership to strategically targeting audiences, the potential benefits are immense. A strong online presence can attract clients and bolster credibility, especially as most prospective clients now research attorneys online before deciding who to retain.
In today’s digital landscape, how legal professionals manage their reputations can significantly influence their success and the trust clients place in them.
Janet Falk, Ph.D., Falk Communications and Research, and I recently contributed an article on this topic to the PLI Chronicle: Insights and Perspectives for the Legal Community. In it, we highlight what can go wrong for attorneys and their clients online, but what can also go very well for their reputations and brand-building.
Read the article here: https://bit.ly/4fpLDPF.