Over 3 billion people worldwide now use the Internet. That number grows each day, making a compelling argument for strategically using the internet to showcase your reputation capital. Online reputation management (ORM) helps people achieve that.
At Reputation Communications, we are often asked questions about how ORM works. Recently Hungry Marketing, a New York City agency, invited our founder and CEO Shannon Wilkinson to provide advice for the entrepreneurs they serve. This is an excerpt from her article.
False advertising has led the public to believe that unwanted Google content can be “suppressed.” Consumers spend a lot of time seeking that result. They are confused or disappointed when they find it is not a viable option.
To change the order of content on search results, you must replace it. To replace one piece of content, you may need ten, twenty or more new content entries. That content must be high-quality. If it doesn’t add value to a brand, it can devalue it.
For that reason, consumers need to be wary of guarantees from providers who assure “suppression.” Typically, they create masses of low-quality content to populate internet “flogs” (fake blogs) and similar types of sites in the hope of lowering unwanted material. Google and other search engines don’t favor that type of material and can penalize such sites. But consumers don’t know that.
Here is the complete article: You, Online: Manage Your Reputation. If this topic interests you, we also recommend The Essentials: Online Reputation Management FAQs.