Interested in finding more eyes for your latest speaking engagement or company presentation? SEOmoz posted a rundown of the twelve most important ranking factors on Youtube.
Of course content is king, and the best, most informative videos rise to the top. But interestingly, the next two factors have nothing to do with video. The first is the title you choose and the second is the description. Create text that is accurate and search-friendly but compelling. Simply put, you want your audience to be able to find your video, and you want them to want to watch it.