As the world’s problems become more pressing, protesting unfair practices and helping raise money and visibility for important causes are increasingly important.
Change.org is an online petition platform that empowers anyone to start, join and win campaigns for social change by providing the tools to start, circulate, promote and effect change.
Change.org is a for-profit organization. It works with over 1000 of the largest organizations in the world and is organized around more than a dozen leading cause-based communities. They range from environmental issues and women’s rights to animal welfare. One of them might be well-suited for an issue you care about.
If you are a CEO, it is important to understand how and why a change.org petition might one day focus on your decisions – and your company.
Related reading: Activist Groups, Social Media & Corporate Reputation Risk.