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September 27, 2015Crisis Management, Reputation Case StudyAuthenticity, Der Spiegel, Dietmar Hawranck, Doyle Dane Bernbach, Ferdinand Piech, Fortune's World's Most Admired Companies, reputation, Shannon Wilkinson, Volkswagen crisis, Volkswagon, VWShannon M. Wilkinson

Rebuilding a Reputation: Volkswagen’s Long, Winding Road

With Volkswagen claiming the top auto industry spot in Fortune’s annual World’s Most Admired Companies list and The Economist highlighting the Germany automaker’s global ascent, it’s worth taking a look at the tremendous shifts in reputation the company has experienced over the course of its 75-year history.Read more

September 19, 2017Crisis ManagementBloomberg, cyber security, Equifax, identity-theft, Reputation Communications: Online Reputation Management, Shannon Wilkinson, Wall Street Journal Crisis of the WeekShannon M. Wilkinson

Equifax’s Massive Reputation Crisis

This week, The Wall Street Journal‘s “Crisis of the Week” column focuses on Equifax. An excerpt: “The massive hack of personal information of around 143 million people has put credit-monitoring service Equifax Inc. in the crisis bullseye as the company contends with the legal, financial and reputational fallout. Cyberthieves swiped Social Security numbers, birth dates, addresses and driver’s license numbers, leaving consumers trying to figure out their next moves—and very unhappy with how Equifax wasRead more

November 1, 2016Crisis Managementcrisis management, DDoS attack on Dyn, Dyn's crisis response, Dynamic Network Services, Netflix, PayPal, Reputation Communications CEO, Shannon Wilkinson, Spotify, TwitterReputation Communications Staff

Learning from Dyn’s Crisis Response

Last week, Dynamic Network Services Inc., a web-technology provider, suffered a massive distributed denial-of-service (DDoS) attack that resulted in some of the top sites on the internet being disrupted, including Twitter, Netflix, PayPal and Spotify. An investigation is ongoing. The Wall Street Journal’s “Crisis of the Week” column asked experts to assess Dyn’s crisis communications response. Shannon Wilkinson, our CEO, was one. Her take: Dyn has embraced the most important quality inRead more

Crisis Management"Apology Watch, "Crisis of the Week, Amy Pascal, Andrew Ross Sorkin, corporate crisis management, Dov Seidman, Fitbit, Kevin Rudd, Mary Barra, Scott Rudin, Steve Koonin, Tim Armstrong, Whisper

How to Apologize: Best Practices from AOL, GM & Sony

Last February we wrote about the launch of “Apology Watch,” noting that the new Dealbook column would “monitor and report on the actions of CEOs and other public leaders after they have publicly apologized for…[fill in the blank].” That blank was filled in countless times over the course of the year. By looking back at some of 2014’s most high-profile apologies, we can learn quite a bit about what does and doesn’t work. Be prepared andRead more

June 9, 2012Crisis Management"We Are Lawrence, Branson, British Columbia, Cronicas de Heroes, damaged reputation, Habitate for Humanity, Jess Bidgood, MIT, Public relations, rebuilding the reputation of cities, reputation management, VancouverReputation Communications Staff

When a Better Image Produces a Better Reality

A recent New York Times article on Lawrence, Massachusetts’ quest for a better reputation offers a great example of how a concerted effort to forge a better image can have a real impact on a community. Other cities like Vancouver, British Columbia and Branson, Missouri have enacted similar approaches aimed at restoring their damaged images.Read more