Carnival’s Triumph Crisis Shows Value of Social Media

When an engine fire left Carnival Cruise Lines’ Triumph drifting in the Gulf of Mexico for several days last month, the story swept across social media, even causing the hashtag #cruisefromhell to trend on Twitter. As the Triumph disaster unfolded in real-time, Carnival’s response demonstrated how social media can be an important asset during such a crisis.Read more

Learning from Dyn’s Crisis Response

Last week, Dynamic Network Services Inc., a web-technology provider, suffered a massive distributed denial-of-service (DDoS) attack that resulted in some of the top sites on the internet being disrupted, including Twitter, Netflix, PayPal and Spotify. An investigation is ongoing. The Wall Street Journals “Crisis of the Week” column asked experts to assess Dyn’s crisis communications response. Shannon Wilkinson, our CEO, was one. Her take: Dyn has embraced the most important quality inRead more