Carnival’s Triumph Crisis Shows Value of Social Media
Carnival’s Triumph Crisis Shows Value of Social Media
When an engine fire left Carnival Cruise Lines’ Triumph drifting in the Gulf of Mexico for several days last month, the story swept across social media, even causing the hashtag #cruisefromhell to trend on Twitter. As the Triumph disaster unfolded in real-time, Carnival’s response demonstrated how social media can be an important asset during such a crisis.Read more