All posts by Shannon M. Wilkinson

About Shannon M. Wilkinson

Shannon Wilkinson is the founder and CEO of Reputation Communications.

Justin Bieber was discovered on the Internet. He has been a dominating presence on it ever since. His Facebook, Instagram and Twitter feeds are followed by millions. He is the focus of discussion on thousands of other platforms, from celebrity and gossip sites to music media outlets and a myriad of others. No celebrity has had the continuous, relentless spotlight he has — much less evolve into an adult while navigating it.

That’s what makes his recent posts about what it is like being a celebrity performer so compelling. This 2014 Rolling Stone article states he told a friend he was tired of feeling like he was under a microscope. He has since expressed that sentiment many times.

“Mentally and emotionally exhausted”

Last March, he announced on Instagram that he would no longer take selfies with fans because the paid appearances left him “feeling mentally and emotionally exhausted to the point of depression.”  The others — random requests during the course of his days — make him feel like “a zoo animal.” Now, after winning best male artist of the year at last Sunday’s Billboard Music Awards, he posted about feeling privileged and honored to be recognized by his peers, but also feeling awards ceremonies are “hollow” and exclude an authenticity that he craves.

A new control over his image and future

His recent behavior has been met with a flood of criticism and concerned discussion on and off social media. But many other people are supporting him—including us. Honesty poses risks—both personally and professionally—and his level of openness leaves him even more exposed to the spotlight. But it also gives him a new control of his image and future. If he loses some fans, he will gain more…and a deeper avenue of creative expression that will serve him well in the future.

As one fan posted on his Facebook page, “We all make mistakes and hopefully we all learn from them. I appreciate good music and that’s it. Keep ur head high Justin.”

 
 
Online fraud

The Wall Street Journal’s “Crisis of the Week” column asked three crisis and reputation management experts that question. Here’s an excerpt from my commentary:

“LendingClub’s board has managed this very well. It recognized the severity of the crisis and moved swiftly to investigate and publicly announce a breach of public trust by its founder and CEO, Renaud Laplanche. Then the board quickly removed him from the company.

“Throughout those steps, these leaders recognized the value of communication and transparency. LendingClub published a detailed statement on its website and has provided the media with continuous updates.”

To read the full column, you need to be a paid subscriber and can access it here.  If you haven’t been following this story, just Google “LendingClub.” Lots of media coverage will come up.

 
 
social media reputation risks

Bret Easton Ellis has penned an opinion piece about the ascendance of reputation management for the New York Times’  “Turning Point” magazine. “Bret Easton Ellis on Living in the Cult of Likability” claims that reputation management depends on a “blanding” of identity, on “maintaining a reverentially conservative, imminently practical attitude.” But that doesn’t need to be true—the best reputation management does not whitewash or hide valid points of view.

Mr. Ellis has been at the center of a few reputational crises himself. His books have often been controversial (the uproar over American Psycho may still be simmering), so his viewpoint is based on experience. It is certainly worth considering.

 
 
Human trafficking

This week’s Reputation Reboot fields a question from a university administrator at the center of the current sexual assault crisis. In handling a sexual assault case, the administrator’s position requires he or she considers the university’s reputation above all other factors. What steps can the administrator take to protect his or her own reputation in the long-term while serving victims?

As we publish this topic, students continue to face grave threats. Most institutions are failing to provide the information and resources that students need to protect themselves from becoming victims of sexual assault on campus…and to appropriately address the crisis when they are.

 
 

Our advice in this week’s Reputation Reboot will help you look your best on Google if you are preparing re-enter the job market.  It is in response to an MBA candidate who wants to put her best foot forward when prospective employers research her on the Internet. But our tips can be utilized by anyone undertaking a job search. Not only will they help differentiate yourself from your peers…they can become a major asset in your long-term career development.

 
 
reputation management for lawyers

Lawsuits happen for many reasons…and can impact the best businesses. Once they occur, many types of legal notices appear on the Internet. They can stay there for years. In this week’s Reputation Reboot, we answer a COO’s question regarding how long it takes for an online reputation management campaign to lessen the prominence of such material.

 
 

Video is an ideal tool to promote personal brands. It gives you more control over your image and it is an excellent way to establish a new image for yourself (and your organization) as you pursue new initiatives, build new audiences and seek investment capital. As an added benefit, the video will function as a portfolio piece to interest producers of broadcast media in featuring you as a guest expert on their programs.

In this week’s Reputation Reboot, we provide tips for a start-up CEO who is concerned his youthful appearance may be a drawback as he seeks out investors.

 
 

If you’re concerned about age discrimination in the job marketplace, you have plenty of company. It’s a challenge for both men and women…and not only on the upper age spectrum.  Entrepreneurs and employees in their 20s and 30s also face it. We’ve heard many stories about their strategies to project an image they feel will help them win VC funding or a promotion.

This week in Reputation Reboot, we provide strategic advice to a seasoned female executive who seeks tips for minimizing age discrimination in her job search. Next week, we will offer solutions to a 29-year old male CEO who faces a different type of challenge.