Huffington Post: "Online, Your Reputation is Everything"

Huffington Post has published an interview with Reputation Communications CEO Shannon Wilkinson about personal branding online. These are highlights from Stacey Cohen’s article: “Personal brands are complex, shaped by our skills, our interests and the content we create, from our tweets to our blog posts. But at the foundation of any personal brand is a singular – and paramount – trait: our reputations. Without a positive reputation, no personal brand can flourish. If you’re notRead more

Sallie Krawcheck’s Powerful Reputation Capital

Sallie Krawcheck is a top candidate to become the next head of the SEC, according to Dealbook, but it’s not just her record and resilience as a Wall Street executive that’s put her in the running. Since Bank of America let her go last year, Krawcheck has “refined her voice as a consumer advocate,” according to Dealbook. In the process she’s shown how social media can be a powerful tool in reshaping and reestablishing one’s reputation.Read more