In today’s highly connected world, reputations can be attacked with just a few keystrokes. Misinformation can quickly spread, doing real damage to even the most respected businesses.
When an unfavorable incident goes viral, revenue and brand value can take a hit. Studies have suggested that on average more than 25% of a company’s market value is directly attributable to its reputation.
In response to these pressures, companies are striving to improve their capabilities for managing reputation risk by investing in brand monitoring tools and crisis management and scenario planning, among others.
Join Us: Free Thursday, April 25, 2019 RANE Webinar
In a free, Thursday, April 25 webinar, from 12:00 pm to 1:00 pm ET, experts from the RANE (Risk Assistance Network + Exchange) Network will explore the evolving landscape around reputation diligence. We also will spotlight ways companies can mitigate the risks to their brand. You can learn more details about the webinar and register here.
I am pleased to be participating in this webinar with other specialists in the crisis, PR and reputation management fields, and look forward to sharing insider intel with you and your colleagues.