Google has just started rolling out a major new search feature called “AI Mode.” It will significantly impact what people see when they search for information about you online. As reported by the Financial Times, Sundar Pichai, CEO of Google’s parent company Alphabet, described this as a “total reimagining of search.”
Here are three key benefits we’ve observed:
Comprehensive Summaries: AI Mode gathers facts from dozens of sources about you in seconds, often citing 50 or more references. The result is a prominent summary which appears above the traditional list of entries.
Content Recognition: For clients whose online presence our company has helped build with substantial, high-level content, we’ve found that up to 80% of that content is cited in the AI-generated results we’ve reviewed. This isn’t about “gaming the system”—it underscores the value of having comprehensive, credible, and well-written information about you online, with links to respected sources such as media articles. The less you have of it, the less will appear in AI Mode.
Wider Rollout: We’re already seen AI Mode results integrated into the main search results for some of our clients.
To preview how you look on AI Mode: Go to Google and enter “Search AI Mode.” This will direct you to a Google AI search page. Log in with a Gmail account, click on the “Ways to search” tab at the top, and select “AI Mode.” Then, simply enter your name or your organization’s name in the Search tab to see the results.
If you don’t like what you see, consider expanding your digital footprint by publishing content across multiple reputable platforms (e.g., news sites, industry blogs, professional directories). And be sure to include links in your websites, bios and other platforms to a variety of content types—articles, press releases, interviews, videos, and social media posts. That gives AI more sources to draw from.
Need help? Reach out. We specialize in this type of high-level online reputation management.