Tag Archives: online reputation management for attorneys

Shannon Wilkinson, CEO, Reputation Communications

The Beverly Hills Bar Association, a nationally recognized major metropolitan bar association, serves the 15,000 + lawyers who live or work on the Westside of Los Angeles County. With 6,000 members, it is the largest voluntary bar association in California that is not a county bar association.

So, it was an honor to be interviewed by Hillary Johns, a Los Angeles trial lawyer and Beverly Hills Bar Association (BHBA) Litigation Committee Chair, on the BHBA’s Litigator’s Corner platform, a YouTube channel with 1.26K subscribers.

In the 45-minute interview I discuss how online reputation management works, what aspects of it are most relevant for attorneys, and my work as an expert reputation witness in defamation lawsuits. While the interview is especially helpful for attorneys and law firms, the process of online reputation is universal and applies to all types of professionals and organizations.

You can view it here.

 
 
Internet law information

Are you are an attorney? Have you wondered why online legal directory Avvo has published a listing about your practice and then made you pay to have it removed? That is, when you didn’t request the service and didn’t know it was there until it showed up on the first page of your Google search results? Look no further.

A class action suit filed in Chicago protesting the practice has been dismissed in Federal court. (Spoiler: Avvo’s business model is protected by the First Amendment.)

This is an excerpt from the ABA’s coverage:

In February, the plaintiff’s attorney Thomas Zimmerman, told the ABA Journal that Avvo sells advertising to competing lawyers utilizing the “likeness” of an attorney, with or without a photograph, that is established on an Avvo profile page. The profile lists the attorney’s name and professional credentials without the attorney’s permission, and then competitors pay to put their own ads on the attorney’s Avvo page, Zimmerman said. “In order to stop that, Avvo requires that you pay them a fee.”

Like so many lawsuits filed against similar Internet platforms, an earlier case filed against Avvo in federal court in San Francisco in 2015 was also dropped.

If this topic interests (or confounds) you, you may find our Legal category index helpful.