Tag Archives: Reputation Reboot

Online reputation management, , ,

Whether we like it or not, all of us have an online presence. Our reputation on the internet — shaped by social media posts, public data, news reports, and consumer reviews — can either bolster our professional success or contribute to its decline. We can choose to monitor and maintain the image we are presenting to the world online or leave our reputations vulnerable to misinformation or malice. 

One of the best ways to be proactive online is to get ahead of everyone else in telling your own story. That’s why it’s of the utmost importance for successful people and businesses to cultivate a robust presence online through developing an online reputation management (ORM) strategy. But where’s the best place to start? 

Enter: Reputation Reboot

Reputation Reboot

Reputation Communications’ insider’s eBook,  Reputation Reboot: What Every Business Leader, Rising Star & VIP Needs to Know, is an insightful primer and guide on building your ORM strategy. It contains everything you need to know about the basic steps you can take to shield your online reputation from harm, while helping you understand how optimize search engine results and navigate the murky waters of internet content regulations. It includes sections on crisis management, Internet law, privacy and other issues of concern to many.  

Reputation Reboot was not written with the intent to scare you into implementing ORM, but instead to make you aware of the enormous opportunity there is in taking ownership of your online presence. When you embrace the informational power of the internet, there are more options for narrative and privacy control than you might think.

You can download a free copy from our site or purchase a copy now on Amazon Kindle.

 
 
Online reputation management, , , ,
Reputation Communications

Ever wonder how online reputation repair really works? That is, when it is done right: when it is not outsourced to other countries, or implemented using the kind of tactics that lead to a Wall Street Journal exposé, or results in disappointment.

Look no further. Reputation Reboot: What Every Business Leader, Rising Star & VIP Needs to Know, is now available as a free, downloadable eBook.

If you are a high net worth individual, a high-profile VIP or on a fast-professional ascent and want to know how reputation repair is done for people like you, this succinct insider’s guide was written for you. It is based on our years of experience and written by Reputation Communications’ founder and CEO, Shannon Wilkinson.

Here are two reviews from readers of Reputation Reboot:

“Be forewarned: it is not a step-by-step “how-to” guide, but a big-picture look at how online reputation management works when you are in a position to attract significant online content online…not all of it necessarily credible, accurate or positive.”

“It gives CEOs and other high-profile individuals both a deep and granular understanding of why they need “to build a robust online presence: to safeguard the reputation of their name or company and bolster its defense against irrelevant or misleading information.”

Reputation Reboot can also be accessed on Amazon Kindle.

 
 
Online reputation management, , , , , ,
Reputation Communications

As we grapple with this “new normal,” one thing is clear: now we are all virtual.

Even after COVID-19 is under control, most of us will continue to promote our expertise and stature on the internet. We will have as many real-time video meetings as we are now. That, too, will be the “new normal.”

In this new world, your digital presence is the new you. Remember that, more than ever, you are who Google says you are. This is the perfect time for you to plan, evaluate and, if necessary, reboot your online reputation.

Here’s a brief checklist:

How is your personal branding website? How about your biography and, if you are preparing to pivot, your resume? Have you wanted to write articles, start a blog or contribute an Op-Ed piece to a major media outlet? Or to Medium, Jeff Bezos’ thought-leadership platform of choice? Have you mastered the teleconferencing platform Zoom? (If not, check out their filter that makes you look your best as well as their backgrounds, which display an image or video. You can also upload your own.)

As virtual reputation experts we offer these free resources to help you strategize: Digital Reputation Management for CEOs & the C-Suite. It’s short and to the point. We also have the ultimate insider’s guide, Reputation Reboot: What Every Business Leader, Rising Star and VIP Needs to Know.

For those of you who have wanted to engage our help in attaining an influential Google reset, we are fully operational. As always, we are here if you need us.

If you have high school or college students marooned indoors during this time, please be sure and have them do a thorough check of their social media posts. If they have ever shared or written posts that can be interpreted as being racist, sexist, or discriminatory, they may lose their future opportunities as interns, employees and college students. Our article, Inside the Social Media Screening Industry explains the risks they face.

 
 
Online reputation management,
Reputation Reboot, by Shannon Wilkinson

Reputation Reboot: For CEOs, Rising Stars, VIPs and Their Organizations.

Whether you are a CEO, C-suite level executive, entrepreneur, rising star, or VIP, you have an online reputation whether you want to or not. If you are not actively managing your online reputation, you aren’t in control of it, and you are leaving others to control it for you—with potentially dangerous results. You are also missing out on a wealth of resources to better represent yourself online and further your career or initiatives.

In this informational guide now available on Amazon Kindle and Apple iBooks, Reputation Communications founder Shannon Wilkinson draws upon her years of professional expertise to tell you what you need to know about online reputation management and why it is a crucial tool for the Internet age. You will learn what it takes to build an authentic online presence despite the prevalence of third-party content about you on the Internet. You will also gain actionable insight on:

  • why neglecting your image leads to a poor impression online
  • common issues faced by “influencers” and high net worth individuals
  • how online reputations are damaged
  • CEO, board and executive missteps to avoid
  • when it is possible—and when it isn’t—to make online content disappear
  • identifying misleading guarantees from less-reputable online reputation management firms
  • why it is difficult to be invisible online.

This what-to-know guide is a must for any CEO, C-Suite executive, rising star or VIP seeking to establish, repair, rebrand, or simply clean up their online reputation. Take a moment to Google yourself and see what you find. If you see a whole lot about you but not enough “you,” order a copy today.

Read the press release.

 
 
Crisis Management, ,
Crisis management

In this week’s Reputation Reboot advice column, a company asks for help removing an old article from their top search results. The article poses a negative perspective on a long-past crisis, and despite both a PR and online reputation management campaign, it won’t budge from the first page of Google results.