You searched for Toyota - Reputation Communications

January 3, 2013Reputation Case StudyChristopher P. Reynolds, Class action, CNN, crisis management, Forbes, Ira Kalb, Joann Muller, Mark Thompson, Michelle Krebs, Reputation Rehabilitation, Richard Cupp, Sudden unintended acceleration, Toyota, USC Marshall School of BusinessReputation Communications Staff

Toyota Case Study: A Strong Reputation Is Worth the Expense

Toyota’s recent $1.1 billion settlement of a class-action lawsuit regarding faulty acceleration issues with millions of its vehicles might seem like a major concession, but it will likely help the automaker put a tumultuous period in the past, shore up its reputation, and focus on a brighter future.Read more

November 1, 2016Crisis Managementcrisis management, DDoS attack on Dyn, Dyn's crisis response, Dynamic Network Services, Netflix, PayPal, Reputation Communications CEO, Shannon Wilkinson, Spotify, TwitterReputation Communications Staff

Learning from Dyn’s Crisis Response

Last week, Dynamic Network Services Inc., a web-technology provider, suffered a massive distributed denial-of-service (DDoS) attack that resulted in some of the top sites on the internet being disrupted, including Twitter, Netflix, PayPal and Spotify. An investigation is ongoing. The Wall Street Journal’s “Crisis of the Week” column asked experts to assess Dyn’s crisis communications response. Shannon Wilkinson, our CEO, was one. Her take: Dyn has embraced the most important quality inRead more

September 27, 2015Crisis Management, Reputation Case StudyAuthenticity, Der Spiegel, Dietmar Hawranck, Doyle Dane Bernbach, Ferdinand Piech, Fortune's World's Most Admired Companies, reputation, Shannon Wilkinson, Volkswagen crisis, Volkswagon, VWShannon M. Wilkinson

Rebuilding a Reputation: Volkswagen’s Long, Winding Road

With Volkswagen claiming the top auto industry spot in Fortune’s annual World’s Most Admired Companies list and The Economist highlighting the Germany automaker’s global ascent, it’s worth taking a look at the tremendous shifts in reputation the company has experienced over the course of its 75-year history.Read more

April 6, 2012Social MediaDigg Dialogg, forbes.com, reputation, reputation management, Scott Davis, Social media, ToyotaReputation Communications Staff

Social Media Strategies in Corporate Image Campaigns

In a recent Forbes.com article Scott Davis describes how Toyota repaired its reputation following the bout of recalls that sent it plummeting in 2009 and 2010. His article sums up effective reputation strategies nicely.Read more