Glossary
Glossary
CheatSheet: Online Reputation Glossary
The following terms are used frequently in online reputation management.
Algorithm
The formula search engines use to rank websites and determine whether they merit appearing on page 1 or elsewhere in search results.
Authenticity
The quality of being genuine; a valued quality among bloggers and the larger online community.
Astroturfing
Writing fake comments and reviews.
Branded Content
Content that promotes and cultivates a rapport between a targeted audience and a brand’s products and/or services.
Black Hat SEO
Using unethical methods to attempt to raise the ranking of websites in search engine results.
Content
Information delivered in any medium, whether text, videos, podcasts or images. (When two or more media are juxtaposed it is described as “multimedia content.”)
Content Aggregator
A software or web application which collects, combines and publishes a range of syndicated web content (such as news headlines, blogs, podcasts and video blogs).
Content Farms
Companies which create low-quality Internet content with the goal of having their content rank highly in online searches.
Digital Assets
Online images, multimedia and textual content files.
Domain Squatting (also known as cyber squatting)
Registering or using a domain name with the intent to profit from the goodwill of a trademark belonging to someone else. The cyber squatter then offers to sell the domain to the person or company who owns the trademark contained at an inflated price.
Doxxing
Tracing someone or gathering information about an individual using sources on the Internet, then publishing their private information with malicious intent.
Forum
An online discussion site.
Link
A URL name or description providing an instant connection to a different Web site or section of a Web site. A Web site’s page rank on Google (and other) searches is influenced by the number of links pointing to it (“inbound links”), and the quality of the sites they are linking from.
For more in-depth information, read The Essentials: Online Reputation Management FAQ.
Articles
The Essentials: Online Reputation Management FAQs
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An Attorney’s Advice for Removing Negative, Defamatory and Infringing Material from the Internet, by Christine Rafin, Esq.
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Digital Reputation Management for CEOs and the C-Suite
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Avoiding Reputation Damage During a Divorce: An interview with Paige Zandri of Artese Zandri
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How Google Helps to Suppress Slander for Victims of Online Attacks
Many people are concerned with the volume of slanderous content about people on the internet…including websites that publish such material and then extort victims to pay to have it removed. In 2021, Google announced plans…Read more
View Our Reputation Management Webinar Here
On May 21, 2024, Reputation Communications Advisory Board member Don Aviv, President of Interfor International, and I discussed a variety of ways to manage your reputation, assess the reputation of those you might do business…Read more
Be Proactive About Your Reputation in 2024
Reflecting on the most common reasons why Reputation Communications was engaged by new clients in the last year, I realized those reasons have evolved since I launched this practice over a decade ago. At Reputation…Read more