RSL Human Consent Standard, a free public registry, launches this month. It allows anyone to protect their name, image, voice, or creative work from being used by AI.
RSL Media is the nonprofit behind this initiative It was co-founded by actress Cate Blanchett and CEO Nikki Hexum, and is supported by George Clooney, Meryl Streep, and other Hollywood talents.
Why This Matters Now
AI systems are trained on enormous volumes of human-created content, often without permission. For executives, entrepreneurs, and anyone whose professional identity carries value, this is not theoretical. Your likeness can be replicated, your voice cloned, and your work repurposed—all without your knowledge.
In reputation management, the core question has always been: who controls your narrative? AI has complicated that question in ways I see directly in my work with executives and high-profile individuals. Fake, lifelike information about you can now be generated and redistributed at scale, often in ways that are difficult to detect or counter after the fact. The inability to control how AI represents you has become one of the most urgent—and underestimated—reputation risks I encounter.
A Practical Solution
The Human Consent Standard is a framework designed to signal your preferences to AI systems in a format they can interpret. It functions much like a traffic light: use is either permitted, permitted with conditions, or prohibited.
The system spans categories including:
· Creative works (such as writing, photography, and video)
· Personal identity (name, image, voice, likeness)
· Brand assets (trademarks and logos)
The public registry allows individuals to create a Consent ID, define permissions, and have those preferences encoded into machine-readable signals—all without legal or technical expertise.
What This Means for You
This is not limited to celebrities. Whether you are a business leader, consultant, or creator, your name and work have value. This framework brings a level of protection that has traditionally been difficult and expensive to secure.
I recommend that anyone whose professional identity carries value take a few minutes to register. It is one of the few proactive steps currently available to assert your preferences—and it is free. Visit rslmedia.org to reserve a Consent ID today.
