Chick-fil-A founder S. Truett Cathy passed away earlier this month, but his legacy will live on through his popular restaurant chain.
By openly reflecting Cathy’s own beliefs and values, Chick-fil-A forged a strong identity that has earned broad appeal. As … Read Full Article
Customer reviews on sites such as Yelp and Google My Business (formerly Google Places for Business) are a growing concern for most companies. They often have little choice whether they are listed on these sites. Then one day a review appears at the top of a … Read Full Article
What is online reputation management?
Why is online reputation management necessary?
How can I fix old or incorrect online information about me?
How can I learn the identity of an anonymous poster?
Can I sue to have online commentary about me … Read Full Article
Whole Foods’ distinct—and even radical—approach to reputation management has been key to its success. Will that approach continue to work? We revisited our original case study about Whole Foods and analyzed the company’s online presence.
In January 2013, … Read Full Article