More chief executives are perusing anonymous online reviews of their performance on websites like Glassdoor, according to a recent Wall Street Journal article.
“A growing number of sites such as Indeed.com, … Read Full Post
For all the attention that fake news, mistaken identity and bad reviews attract, a more common issue for many people are lawsuits they or their organizations are involved in. Legal notices always rank highly on … Read Full Post
Content is the most important tool in online reputation management (ORM). It has remained so since Google’s major algorithm changes in 2012...and all the ones since. That affects how Google evaluates the … Read Full Post
Outdoor apparel brand Patagonia is in the news, and not just for designing a bikini that always stays in place. Business Insider reports that the company is poised to fight the Trump administration's threat to … Read Full Post
The U.S. law governing online content is outdated. A 2011 ruling in a New York City court of appeals that would still stand today illustrates this reality.
The court dismissed a businessman for filing a … Read Full Post
Here is a common question for online reputation management firms:
"What if all the negative online information about people and companies is true?" Our advice: Acknowledge the truth. Share how you are taking … Read Full Post
The formula search engines use to rank websites and determine whether they merit appearing on page 1 or elsewhere in search results.
The quality of being genuine; a valued quality … Read Full Article
The Internet has made the security industry far more complex. For celebrities, CEOs and VIPs, it means pictures of their homes can be online, their office addresses are public knowledge and pictures of their … Read Full Article
Online reputation management (ORM) makes you look your best online. It creates a "digital firewall" to protect your reputation, ensures your public image is accurate, up-to-date and authentic, and is the … Read Full Article
Television host Bill O’Reilly’s dismissal from FOX has sparked a national conversation about sexual harassment. We asked Katherine Lemire about the investigations used by organizations in response to harassment … Read Full Article
Public relations has undergone tremendous change in the last decade. Digital media has completely disrupted the industry. If your PR program has not delivered the results you seek, or you are researching the … Read Full Article
Online reputation management (ORM) is a young industry. It promises a multitude of results, many tied to the creation of “digital assets” and the “whitewashing of negative information." As a consequence, … Read Full Article